Application Of The Visual Elements Of Regional Culture In Tourism Web Design

Web as an essential element of Internet media constituted its propagation speed of information spread far beyond traditional media, into the regional culture connotation on the website is an effective and efficient way to promote its regional culture. Regional culture is the embodiment of cultural forms, in order to render the page in a better geographical and cultural characteristics, highlighting the geographical characteristics, the paper tap geographical and cultural point of view, how to effectively apply the elements of the local tourism website design are explored in research.Faced with a lack of current travel web design for cultural transmission, the subject of the geographical and cultural expression extract visual elements to start to explore the tourism web application method. This new Internet information exchange so that the dissemination of information to break through the traditional political, economic, geographic and cultural barriers, so that the information communicated range, speed and efficiency have produced a qualitative leap. Based on the tourism page of culture to promote and communicate, we must fully recognize the expression of the visual elements of the page, to propose effective ways to express local culture and design methods to increase reflects the cultural connotation of the region to meet the web page functionality, based on the beneficial page communication and viewers basic information on the home page of emotion.First, through the domestic and international data collection pages, and found tourism Web Design Problems, followed by domestic and foreign excellent case analysis to identify the elements suitable for expression of regional culture in Chongqing. Finally, the performance of Chongqing regional culture extract elemental classification to determine the representative elements logo design, graphic design, navigation design and color matching, etc., and these cultural elements is substituted into the web design for proper expression. We hope that through their own exploration, summed up design ideas and methods in use in the travel pages provide useful reference for the development of tourism web design characteristics of regional culture.