The Research Of Tourism Culture Communication In Nanning

Tourism culture communication is a special cross culture communication formed by combining tourism science,culture science and communication science.Tourism itself is a culture.People's tourism activity refers to the process of perceiving new things and accepting new information to a new place.The whole process can be called the adaptation process of culture.The cultural communication of tourism should be based on the basis of tourism cultural resources,the formulation of communication strategies,the use of media platform,and the use of communication means to transfer the connotation,characteristics and significance of the tourism culture to others.Nanning has prominent political and economic advantages in Guangxi district.These advantages have created a good environment for the development of its tourism industry.Tourism cultural communication is of great significance to the economic development and urban construction,which is supported by Nanning tourism.The effect of strategy of national culture power,in the "The Belt and Road" policy under the guidance of self-evident Nanning city tourism cultural dissemination of value and significance.The spread of tourism culture in Nanning has a good foundation and has its own characteristics,which has an important impact on the development of the city.Nanning's tourism culture is influenced by many factors such as disseminators,contents,audiences and media.In the process of spreading its tourism culture,Nanning also used some means of communication and communication platform.However,because of the late development of tourism in Nanning,it has been influenced by different aspects such as market,concept,media and policy,which leads to the immaturity of its tourism culture communication.There are many problems to be solved.This paper,based on the theoretical basis of communication science,combined with the contents of tourism,culture and other subjects,takes Nanning as the research object,and uses a variety of research methods,such as literature research,comparative analysis,case analysis,investigation and research,to realize the study of intercultural communication.Based on the characteristics of Nanning tourism culture communication and its influence on the development of Nanning City,this paper,based on the local tourism cultural resources and tourism cultural communication activities in Nanning,analyzes the general situation of the distribution of tourism resources in Nanning,and discusses the development process,current situation and media of the tourism culture communication in Nanning.There are some problems in the process of communication and so on.The first chapter mainly interprets the meaning of tourism culture from the perspective of cross culture and interdisciplinary,and discusses the emergence,development and influence of tourism culture,and forms the general framework of tourism intercultural communication;the second chapter introduces the resources and characteristics of tourism culture in Nanning.The landscape resources,urban human resources,national culturalresources,regional material resources,and tourism cultural communication characteristics are divided into several aspects.The third chapter first describes the development process of Nanning tourism culture communication and the development and changes of the two periods before and after the reform and opening up,and then analyzes Nanning tourism.The present situation of cultural communication;the fourth chapter focuses on the analysis of the current Nanning tourism culture transmission process related problems,respectively from the direction of the audience and market positioning,brand awareness,communication channels,communication related policies and tourism cultural resources protection and sustainable development,and other aspects of the protection and sustainable development,and the fifth chapter of the fourth The specific problems mentioned in the chapter are analyzed in detail,and the corresponding solutions and suggestions are put forward so as to help Nanning travel cultural communication to solve the problem and contribute to its development.On the whole,this study grasps the current situation and characteristics of tourism culture transmission in Nanning,finds out the existing problems and actively seeks solutions.The study will help promote the spread of tourism culture in Nanning and learn from the experience of tourism culture in excellent tourist cities.In the future,Nanning tourism culture communication can be spread to more audiences with the connotation of characteristics and innovation,so that the tourism culture of Nanning can go out and achieve sustainable development.