The Construction Of Radio And Television Media Talent Team In The Era Of Media Convergence

In the era of knowledge economy,talents are the main source of all productivity and competitiveness,no matter what kind of industry.As a mass culture and information dissemination unit like radio and television station,the urgent demand for talents is more prominent.In order to adapt to the development trend of financial media,the traditional thinking concept,technical mode and business process of radio and television stations need to make corresponding changes to meet the development needs of financial media.But it is necessary to realize that the so-called media integration refers not only to the integration of radio and television stations with new media in technology and form,but also to realize the integration of media operation mechanism.To achieve this,the premise is to have a modern talent team with innovative thinking and media literacy,only driven and integrated by talents,Only by broadcasting and television can we really embark on the path of high efficiency and long-term media integration.In 2020,the general office of the CPC Central Committee and the general office of the State Council issued the opinions on accelerating the development of media deep integration,which requires that the main forces should be pushed forward into the main battlefield in an all-round way,optimize the allocation of resources with internet thinking,and collect more high-quality content,advanced technology,professional talents and project funds to the main position of the Internet and incline to the mobile terminal.Only a high-quality talent team can promote the transformation of radio and television media.Therefore,the construction of talent team in the era of media integration has become a key issue.The importance of strengthening the construction of radio and television media talents in the era of media integration lies in adapting to the development trend of media technology,adapting to the subjective needs of audience groups,and enhancing their competitiveness in the media market.The main requirements of the media for talents are high news sensitivity,outstanding multimedia skills,outstanding innovation ability and excellent media management ability.Through the investigation of S Radio and television station,it is found that due to the problems in the construction of talent team,the quality and ability of talents at present stage can not adapt to the development of the media.In view of the problems and reasons found in the investigation,the paper puts forward countermeasures and suggestions for the construction of talent team in the process of the development of S Radio and television in the process of media integration,and puts forward countermeasures and suggestions for improving the attention and investment in the construction of talent team,strengthening the introduction of talents,strengthening the education and training of all kinds of talents,and improving the construction of the employing mechanism of the units,Hope to play a substantial role in promoting the construction and development of the talent team of radio and television.