| News misunderstanding refers to the situation where the news is mixed with noise during the dissemination process,and the media,key opinion leaders or audiences have a large deviation in the understanding of news,so that the ideal dissemination effect is not achieved.Differ from fake news,misreading of news is not caused by subjective intention,but is an objective product that accompanies the process of dissemination.According to hermeneutic theory,misunderstandings are caused by cultural differences and will never be resolved.In terms of types,news misreading in the context of the Internet can be divided into three types: media misreading,audience misreading,and opinion leaders misreading.Media misunderstanding refers to the subjective deviation of the narrative of objective facts produced by media workers in the encoding process.Audience misunderstanding is the misunderstanding that the audience deviates from the content of the news and the content of the text when decoding news.Misunderstanding by opinion leaders refers to the misunderstanding of the news content and the content of the text when decoding news.The disseminator between the professional media workers and the audience misunderstood the narration of objective facts released by the information publisher and deviated from the content of the text,thus carrying out a biased dissemination.These three kinds of misunderstandings overlap,overlap,and interact in the context of the Internet.In today's complex network environment,the occurrence of news misreading is more common and has many different manifestations.In the traditional media era,news misreading is attributed to factors such as text spacing,media errors,cultural differences,and audience perception psychology.Under the conditions of Internet communication,news misreading is also affected by platform weights,interactive mechanisms and agenda settings,fragmented reading,The effect of the spacing between text and images has increased the frequency of occurrence and increased the ability to spread misunderstandings.Weibo,as the highest news publishing and dissemination platform on the Internet in China,is currently a discussion and dissemination platform for hot Internet events in China,with the attribute of "square".In the structure of Weibo,the most influential one is the hot search on Weibo,so this article selects hot search on Weibo as the research sample to study the more complicated performance of news misreading under the conditions of Internet group dissemination.Its characteristics and attempts to restore its approach to the truth,expand the theories and methods in the field of news dissemination.The misreading of news in the hot search on Weibo has brought many undesirable effects to the media ecology and public opinion environment,including misinformation,news reversal,online violence,group polarization effects,etc.,but at the same time,it may also be creative to news.Reproduction,to guide news,which push people to approach the truth of news. |
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