The Generation Of Weibo Grassroots Opinion Leader Mechanism

The Kunming events that took place on March 1, 2014 make the hot degrees of weibo has soared,Including the emergence of weibo grassroots opinion leaders in the event of transmission plays a key role in the process. The weibo grassroots opinion leaders as the important part in the weibo platform, get the audience’s attention from the high activity, high quality content and the plain ordinary writing language.This article mainly from the classification and characteristics, the influence of the status quo and generating mechanism and so on to analysis the grassroots opinion leaders. To identify the weibo grassroots opinion leaders in the “Kunming 3.1 incident” through the analytic hierarchy process(ahp) and SPSS software, and found 19 weibo grassroots opinion leaders, and analyzes its influence.According to lars, put forward the five elements of communication process, from the main body, content, channels, objects, analyzed the weibo grassroots mechanism of the influence of opinion leaders. Hope that through this analysis, rich weibo grassroots opinion leader of research, make weibo grassroots opinion leaders to get more attention.