Research On The Construction Of "branding" Of Education In Henan Museum

In today's world,there are more and more cultural products for people to choose from.A museum not only faces competition from other museums in the same field,but also competes with other cultural institutions for tourists.In the fierce market competition,what determines the development of a museum is not only its deep and long cultural connotation,but also its unique brand image.If a museum wants to have more voice in the cultural field,it must establish its own brand.Museum brand building is a long-term comprehensive work,which mainly involves four aspects: architecture,exhibition,education,and cultural creation.The "branding" of education is at the center,which unites all aspects and runs through the whole process of museum brand building.It is the inevitable requirement of the function of the museum,and also the purpose and destination of brand building.This article gathers the research objects in Henan Museum,which has made great achievements in museum brand education.First,it reviews the construction of Henan Museum's education "branding" through the literature research method.In the three stages,summarize the educational content,form,characteristics and publicity methods of each brand,and clarify the historical context and status of its educational brand development.Then through the data obtained through the questionnaire,from the perspective of brand communication and combined with the theoretical knowledge of museology,further analyze the effect of Henan Museum's education "branding" construction.Finally,according to the brand communication effect,from the overall concept of brand building,local development,overall image,regional and national levels,a targeted improvement strategy is proposed.