Research On The Production Of Chinese Style Texts On Douyin From The Perspective Of Cultural Identity

Culture is the time precipitation of a social development,the common memory of a nation-state,and the national blood flowing in the body of each individual individual.Cultural identity is an individual living under certain historical conditions.Based on the recognition and approval of national culture,a confirmation of one's own cultural identity is the most unique thing that distinguishes a nation from other nations.With the increasingly close development of globalization,cultural exchanges between countries are becoming more frequent.The cultures of different nations influence and confront each other.Naturally,cultural hegemony will appear.In order to enhance the soft power of the national culture and strengthen the cultural self-confidence of the people,the promotion and promotion of China's excellent traditional culture has become an important means to improve cultural centripetal force and national cohesion.Therefore,in the networked age,with the help of the Douyin short video platform,we can explore the production of national style cultural texts,so as to awaken and activate the traditional national style elements in all directions,blow the national style to all aspects of the people's lives,and arouse the Chinese people.The broadest cultural identity is a very meaningful thing.Based on the perspective of cultural identity theory,this article summarizes the development and current situation of Douyin short videos,and studies and summarizes the existing Guofeng text production on Douyin.Based on this,proposes Douyin short videos.The innovative strategy of Guofeng text production.The paper mainly includes the following parts: The first part is the introduction,which introduces the research significance,research ideas,innovations and research status of the paper at home and abroad;the second part is the definition,development,process of Douyin short video and text production,etc.;The third part introduces the definition of cultural identity,the type mechanism and the cultural identity consensus of the national style short video,and analyzes the status quo and problems of the national style text production;the fourth part proposes the national style based on the aforementioned analysis The innovative strategy of text production of similar short videos is expected to serve as some theoretical reference and help for the dissemination of national culture and the promotion of national cultural identity.