A Study On Microblog's Construction Of National Cuitural Identity

In this paper,I regard the official sina microblog of "People's Daily" as the research object,mainly using content analysis method,the construction and identity of national cultural identity as the theoretical basis,this paper mainly examines the construction form of "People's Daily" official sina microblog political culture and art culture issues and comment of Internet users.By analyzing the "People's Daily" national cultural identity construction of way,study the way of Internet users identity and attitudes of cultural identity,which summarized interaction patterns and interaction effect between the way of Internet users identity and attitudes of cultural identity.The study found that the "People's Daily" official sina microblog construction form of national cultural identity,will affect the level of participation of Internet users,as well as the position of differentiation.The political culture microblog,the level of participation of Internet users mainly reflected in political attitudes,opposition stand of internet users more than the agreed stand of internet users;the art culture microblog,the level of participation of internet users mainly reflected in art cognitive,the agreed stand of internet users more than opposition stand of internet users.