AR Makeup Trial Interactive Design Application Based On User Experience

In the modern consumer condition,the "She Economy"(women have become the biggest players in many consumer markets and business sectors in comparison with men)is constantly developing,the types of makeup brands are increasing,and the purchasing power of women in the field of makeups is increasing.Because of the unsanitary,inconvenient,and technical factors of makeup trial experience in cosmetics stores in offline shopping malls,the purchase conversion rate is often not high.In view of the makeup trial problems in offline physical beauty stores,explore current beauty makeup stores,the interactive design model and design highlights of AR makeup products in the store provide references and new ideas for improving the user experience of beauty AR makeup products,developing new retail interactive design in the beauty industry and promoting purchase conversion.First of all,investigated the current situation and practical methods of AR makeup products used by well-known beauty brands and beauty shops in the market.Secondly,analyzes its functional characteristics,interaction methods and development trends,and combines related interaction principles and user research,And finally designed an innovative AR makeup product for practical purposes.Specific analysis of its product functions,interaction methods and extended commercial value.Achievements and conclusions AR makeup testing is conducive to promoting the transformation of the beauty industry to new retail.In terms of design,AR trial makeup products should be based on improving user experience,considering the key nodes in the entire closed loop of users from entering the store-paying attention-trying-buying to leaving,and fully considering user psychology.In the design,we should pay attention to the consistency of the interactive interface and the clarity of the interactive architecture,to focus on commercial transformation,and to improve the efficiency of makeup trials while increasing sales for the beauty shop;and to consider the extension function to try to provide users and beauty shops with more intimate and more intimate Lasting service.This is of great significance for the service upgrade and sales process transformation of offline beauty shops.