Research On Makeup Applicantion Experience Design For Middle-aged Women

With the fast development of the Internet,mobile applications have became an important part of the most middle-aged women' beautiful living.The general improvement of people's living standard brings about the change of middle-aged women' values and consumption concept.So the cosmetic market also develops very fast.People usually think that the love of beauty is the nature of young girls.So the popularization of makeup and skin care knowledge to the middle-aged women is far from enough.Therefore,APP need to be developed to provide the service of makeup and skin care to the middle-aged women.This text is based on the perspective of user experience design.Firstly,to compare and analyze the present situation of domestic and foreign beauty products and services by using literature research method to study the living habit and consumption habit of the middle-aged women.Secondly,Combining qualitative research with quantitative research,using the depth environment interview to develop the study of qualitative user,using the questionnaire survey to do the quantitative study and using the method of clustering induction and the user experience travel chart to analyze and examine thoroughly the need of user.According to this analysis,we can determine the main character and the secondary character are to please others and please themselves.Then according to these two users to extract the needs of this beautiful makeup application.Based on this condition,we should determine that the user experience design strategy should satisfy the beauty and skin care need of users and make them feel happy,pleased and confident.Thirdly,according to the user experience design strategy to determine the scope of function and analyze the task,It mainly includes skin care guides,makeup tutorials,dress matching,online consultation,Q&A modules and other functions,then to clear the information framework and the main interaction process.Based on this,we can form the low-fidelity product interaction prototype.And lastly,we need to take the concept testing and usability test for the interaction prototype.According to the test results to cycle the iterative optimization of the prototype and on the basis of this,we can do a visual design and finish the high-fidelity interaction prototype.We can get a conclusion by this research:the proportion of the middle-aged women is gradually rise in the consumption groups of makeup market.The application of beauty makeup for middle-aged women should be in line with their special age background and physiological and psychological backgrounds,tap demand and pain points,and transform the inherent beauty of middle-aged women,ultimately shaping their more confident life.