Research On The Transformation Strategy Of Urban Cable TV Stations To Converged Media Centers

Since the birth of media integration,the development of multi-media and multi-function integration is called media integration.The rise of the Mobile Internet and the renewal of media technology have overturned the dominance of traditional media.According to the 46 th China Internet Development Statistics Report,as of June2020,the number of mobile phone users in China reached 923 million,with 99.2percent using mobile phones to access the Internet.The popularization of mobile Internet equipment in the grass-roots of our country has led to the shift of users;usage habits to mobile.The district and county media is the largest media organization in China,which has the dual responsibility of spreading policy and guiding public opinion.In 2018,General Secretary Xi Jinping delivered a speech;focusing on the construction of county-level media centers to better guide and serve the masses;officially kicking off the construction of county-level media centers in China.On September 26,2020,opinions on accelerating the development of media integration;proposed thet four-level operation of Media Integration Center,the construction of China media center began to improve the central media,provincial media,municipal media and county-level media center four-level integrated development layout.Based on the media field in the field theory of Pierre Bourdieu,this paper discusses the political demand of the state and economic demand of the society in the process of forming the media field,the influence of technology demand and habit of the audience in science and technology causes the transformation of urban cable TV from the technical,policy and economic factors to the media center.This paper focuses on the field theory: 1.In the transition process of technological upgrading leading the development of media center includes;2.The system innovation brings the innovation vigor for the financial media;3.A Sound Media Center for talent development;4.Setting up various service functions,constructing brand-new financial media center and other practical issues,and finally setting up an evaluation mechanism for the established financial media center to lead the development of the urban financial media center.