| At the end of the last century,with the opening of CCTV's "Law Today",China's TV legal news program has made great progress.Many regional TV stations have followed Initiative,opened many legal news programs or created many legal channels.The combination of legal system and news has gained a high degree of acceptance.With the development of new media technology,the production methods of TV legal news programs have been continuously updated.The audience has undergone great changes in the form of receiving legal programs.Media integration has become a trend.The development of technologies such as artificial intelligence,big data has brought society into a new era.The device through which humans obtain information has also changed from traditional mainstream media to new media fields,such as mobile phones and tablet computer.The introduction of "converged media" has updated the original communication pattern.The media is no longer a simple competition and cooperation relationship,but "integrate to become one." The traditional TV legal news program also faces new opportunities and challenges,all of which objectively require TV legal news programs to change their communication strategies to meet the new development requirements of the converged media environment.The legal news programs of provincial TV stations are different from the national legal news programs because of their geographical environment.Therefore,the coverage of the audience is relatively small,and the infrastructure conditions such as talent and hardware are relatively insufficient.Hence,In the converged environment,how to improve its own communication strategy has become an urgent problem to be solved.In the media pattern of the integration of new and old media,this study focuses on analyzing the communication strategies of provincial-level TV programs in the context of converged media,and timely assisting provincial TV stations in legal news programs to solve communication problems encountered as well as seek the way to survive in the new media environment.This paper is divided into seven parts.The first part is the introduction,including the research background,research status,research purpose and significance,research content and research methods.The second part is related concepts and theoretical foundations.The third part is the development process of China's TV legal news programs,the main features of China's TV legal news programs,and the social functions of China'sTV legal news programs.The fourth part is based on the example of Jiangxi Metropolitan Channel “Evening 800”,which analyzes the ecological changes,development status and communication strategy status of provincial TV stations' legal news program in the media environment.The fifth part is the dissemination problem facing the legal news programs of provincial TV stations in the converged media environment.The sixth part is the key content of this paper,and puts forward suggestions on the optimization of the communication strategy of the provincial TV stations' legal news program in the converged media environment.The seventh part is a summarization of the paper,which not only affirms the research results,but also puts forward the research shortcomings.Finally,it makes a prospect for the development of the research. |
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