Female Images Construction In Talent Show

The prosperity of female economy has made women variety shows dominate the screen in recent years,there are many types of women variety shows.One type is based on the daughter perspective,for example,My little one?Daughters in love.The other is based on the wife perspective,such as Viva La Romance.There's another type is based on mother perspective,for instance Super Mom.There is another important type is female talent show.Women variety shows because of the topic and popularity of the audience has become a hot topic of academic attention,and gender construction in female talent show is one of the key issues of academic research.Sisters Who Brave the Winds and Waves has become a typical case of how to construction female images and influence female audiences in talent shows,because it uses age as a propaganda tool and takes a middle-aged woman as the main character.This paper bases the theory of media and gender,uses text analysis and takes Sisters Who Brave the Winds and Waves as the research subject.The main purpose of this paper is to explore the construction methods of female images in female variety shows and how influence the audience.This paper first combs the development of female talent shows in China.Then it analyzes that the program constructs female images from two aspects: femininity and female aesthetics.In Sisters Who Brave the Winds and Waves,this paper explores how the program constructs female images and analyze the reasons from the program language,narrative structure,text meaning construction of three dimensions.Next,this paper analyzes the social role behind in female images and explores audience how are disciplined by watching the talent show.This paper finds female audience are in a discourse environment shaped by the program that seems to be empowered but is actually bound and are shaped their gender consciousness in a "soft discipline" way.Finally come to the conclusion that the talent show of Sisters Who Brave the Winds and Waves plays a positive role in enriching the image of middle-aged women,enhancing female awareness and weakening male gaze.To a certain extent,it breaks the stereotype of middle-aged women as good wives and mothers,and constructs the image of female subjects in modern society who are confident and striving to live out themselves.But in the end,the show could not escape the limitations of consumerism on female appearance.Judging from the broadcast data,women variety shows still have broad market prospects in the future,but they are faced with the problems of homogenization of content and one-sided construction of female images.The talent show of Sisters Who Brave the Winds and Waves provides a new way of thinking for the development of women variety show,affirms female self-worth to a certain extent and enriches the audience's cognition of middle-aged women.But Sisters Who Brave the Winds and Waves is essentially a variety show,which is more entertaining than social.Therefore,it is difficult to achieve the image of female media only by a single program,and it needs the efforts of all sectors of society in a long time.