Research On The Use Of New Media In Ganggangyingzi Village, Ningcheng County, Inner Mongolia

In recent years, the strong momentum of economic development in our country, ethnic minority areas in our country, especially in minority rural areas with a complete coverage of the "ten" policy implementation, infrastructure is gradually perfect. Digital television, computers, smart phones, began arriving into rural households. Information society has been changing our way of life and ideas. New media products to rural households, and become the people is a part of family life, exerts a subtle influence on the minority people in rural areas. The new media environment is generated, new media role and influence the life of the people in the new media environment.Ningcheng county of eastern Inner Mongolia Mongolian areas, the author try to from the most representative work in ningcheng hillock ying zi village, to cut into the research of new media usage. The author of the study will be "country", "new media" and "minorities" three sets of keywords mix together to form the main content of the author to study today:from the "minority rural" this point to try to discuss with special environment Mongolian rural areas, the complex relationship between new media and rural society. In the information age, the pace of social development very quickly, brought by the new media fragmentation let us on this earth is nowhere to escape. Mongolian region as a few words, his school our national ethnic minority, we need to pay more attention to the Mongolian culture protection and inheritance.This article embarks from the minority new media usage, the research focus on new media impact on ethnic minority residents in rural areas, and study the new media to ethnic minority residents' role in the construction of new social relations. The author is in line with the purpose of protection of ethnic culture, the investigation of new media usage, and the new media role and influence of ethnic minority residents as the research target, trying to clarify media, ethnic, social, cultural, the complex relationship between this. Under the new media era, we should pay close attention to national culture will make all the information as the flood fade in our memories. McLuhan in "the medium is the message," said the media is not only a tool, but also information, an internalized in a particular way of life and social culture in social environment. The new media as a tool to facilitate the daily life of our. New media as a message, it gradually deconstruction on the present society, and build a new world. Is a kind of qian zhongshu's "fortress besieged" culture attract each other and penetration.The article is divided into five chapters: the first chapter is introduction part, mainly narrates the research purpose and meaning. In the second chapter the author will post duty ying zi village as an example to firstly introduces duty post battalion of the geographical environment and media environment. The third chapter is on the usage of the new media is discussed in detail. Based on questionnaire topic of this chapter, different questionnaire topic constituted a different section. The basic characteristics of the new media of respondents, with content, use of satisfaction and a whole attitude towards new media has carried on the empirical research. Further demonstration of the fourth chapter is the third chapter, the author according to the questionnaire for the gang ying zi village of situation, from multiple dimensions to analyze the influence factors of restricting new media users experience. The fifth chapter is the last chapter, through the use of new media audience of a situation, as well as the influencing factors of new media to explore the complicated relation between new media and the Mongolian area farmers. And briefly analyzing the characteristics of the ethnic identity of new media and content. To post duty ying zi the Mongolian and the basic situation of the national identity for empirical analysis. And application of new media interviews forensics model in minority culture and the Mongolian performance problems in practical problems, a qualitative analysis. Finally, in the hope that the research can provide theoretical basis for the new rural construction in our country, and sample for reference.