Research On The Idolization Of Dubbing Actors In The Digital Era

In the digital age,people's spiritual needs are constantly upgraded,and the emerging media technology just provides multiple platforms to meet the different needs of various groups.The change of media ecology based on the development of digital technology on the Internet has provided more and more exposure opportunities for dubbing actors and their influence is growing.At the same time,with the rise of animation,games and other cultural industries in China,several relatively high-quality domestic animation,games,and other works have emerged in China,and the voice actor as a profession has also begun to be known by more audiences.Due to the influence of star selection and streaming of actors in movies and TV series,dubbing in movies and TV series has become a routine operation in recent years,which also makes the dubbing actors "go out of the circle" through popular movies and TV series and become known and liked by a wider audience,thus forming a group of famous iconic dubbing actors.The domestic cultural and entertainment industry is eager to seize the opportunity.On the one hand,it seeks for a longer and more diversified development of dubbing actors,and on the other hand,it seeks for new profit growth points.By drawing on the mature culture of "voice actor idol" in the Japanese dubbing market,it begins to operate "idolizing dubbing actors" from unconscious to conscious.However,such packaging has so far failed to achieve the desired effect.Is it possible for voice actors to be idolized? What are the bottlenecks? What problems need to be solved? Answering these questions is crucial to the development of the domestic dubbing industry.Using qualitative research method,this paper briefly sorts out the process of idolization of domestic dubbing actors under the background of the digital era,introduces and interprets its existing types,and summarizes the main characteristics of idolization of domestic dubbing actors.Then the development status of the dubbing actors is expounded,and it is found that the idolization of dubbing actors has a good development potential,and the idols in the dubbing industry have a certain cultural consumption influence in the field of two-dimensional subculture.Through indepth interviews with the fans of dubbing actors,the author conducts a reverse research on the idolization of dubbing actors,and summarizes several prominent problems that have emerged at present: the difficulty of breaking the cultural dimension;Discord among fans;Domestic ACGN industry extension value is not enough;Lack of professional personnel training.Finally,the author hopes to provide reference ideas and development strategies for promoting the benign survival and development of domestic dubbing industry and realizing the diversified and long-term development of dubbing actors' idolization.