Dissemination Of Pet Short Videos In The Field Of Use And Satisfaction Theory Efect Of Research

Since modern times,with the rapid development of Internet technology,various forms of short video platforms emerge in an endless stream,and the content covers a wide range of fields.Pet short video is one of the characteristic branches.Since ancient times,humans and animals have been closely linked,and the animals that can get along with humans naturally evolved into pets,which are loved by people.In the form of short video communication,the relationship between people and pets has created a new situation.Therefore,from the use and satisfaction theory,studying the specific situation of such short video propagation results under the audience can prompt us to better understand the audience behavior and psychology,provide corresponding advice and thinking about the development of pet short video.This thesis focuses on the theme of pet short video,and with the support of use and satisfaction theory,explores the communication effect of this kind of short video,finds out the problems and puts forward the corresponding optimization strategies.The introduction presents the background and significance of the research on this topic,summarizes the existing achievements made by predecessors,and expounds the relevant theories and research methods.According to the theme analysis of the reasons for the rise of pet short videos,this thesis classifies them from the creative subject and communication content,and lists their communication characteristics.This thesis analyzes the demographic information of the existing audience,investigates the user’s use behavior,and studies whether there are significant differences in the communication effect of pet short videos under different channels,viscosity and preferences.The empirical part explores the communication effect from the motivation and satisfaction of the audience,and presents the motivation and satisfaction of the audience in cognitive,leisure,emotional and social dimensions when they watch and use short pet videos.Finally,the thesis analyzes the problems existing in the process of pet short video communication,tries to put forward the corresponding communication optimization strategies,and puts forward some suggestions for the healthy development of short video and the construction of a pet harmonious society.Through the research,it can be found that the communication effect of pet short video is generally good,people’s use experience is better,the sense of satisfaction is also higher,and the development of the industry has a better prospect.However,the problems of homogenization and vulgarization of pet short videos can not be ignored.In addition to meeting people’s basic entertainment and leisure needs,we should adhere to the content as the core,stimulate more creativity and promote better values,so as to promote the better and faster development of these kinds of short videos.