People's Daily Weibo Consensus Mobilization Analysis Based On “The Fandom Girl Network Goes Out”

In the era of “Everyone's Media”,Sina Weibo has become an important public opinion fermentation place in my country.For example,“Emperor Bar Facebook”and 2019 “The Fandom Girl Network Goes Out”,etc.is one.Most of these cases have analyzed the mobilization method and its mobilization of the organization,and there is a mobilization of the organizational mobilization,such as the relationship between media and organization mobilization.At the same time,in view of Sina Weibo “weak connection” The characteristics,any public opinion and mobilization cannot be unilateral results.Here,the focus of this study is how the strength other than the organization has promoted the internal mobilization of the organization?Specifically,the People's Daily Weibo affects the mobilization of the inside of the organization.The study was based on the “The Fandom Girl Network Goes Out” as a case,and the first time to “The Fandom Girl”,the first time and the second time,that is,from August 13 to 20 th,the people's Daily Weibo content involved in Hong Kong,rice As the study of the study as a research object,the “Event-Process” analysis method,“Event-Process” analysis method,online participation in observation method and text emotional analysis,introduce the core concept of the American social research paradigm resource mobilization theory As the theoretical framework,the process and results of the exclusive mobilization of the @ People's Daily.The first is “resource conversion”.@ People's Daily “Borrowing” The Fandom Culture,converting the rice culture into patriotic action;doing “confrontation” for chaos and patriots,criticizing and condemning extreme violent resources into moral resources;Media Rights and their own authority to convert to empower resources,“the fandom girl” is famous and encourages him;through the special relationship between the stars and fans,the star discourse is converted into public opinion support.Second,the @ People's Daily has achieved a cohesive consensus through the mobilization mechanism of persuasion.Finally,currency mobilization has weakened the image and reputation of “the fandom girl” to a certain extent,and “the fandom girl network goes out” is a “self-performance”,and it is a “discussion”.And triggered overseas media deletion,close the online carnival of the account.In addition,the assistance of official media such as @ People's Daily has established self-organization.