Research On Improvement Of Marketing Strategy Of GS Electronic Components Company

After China joining the WTO,with the rapid development of China's electronic information industry,the entire electronic product manufacturing industry has emerged in emerged,and the demand for China's electronic components will also present an upward trend year by year.However,with the rapid rise of the entire electronic components distribution industry,it also brings certain threats to local agents.With the arrival of the scientific information,and the state is vigorously developing and supporting electronic information manufacturing.However,electronic components are an important part of the entire electronic manufacturing industry,which has a vital role in the development of the entire industry,which also brings great business opportunities for the electronic component marketing industry.The electronic component distributor is the only hub between components manufacturers and end customers,and also works in an important role in it.However,for the current domestic existing electronic components distribution,and the same industry is also increasingly fierce.How to stood out in many electronic components distributors under the increasingly complex and unordered electronics market market,has become an actual problem that is currently in urgent needs.The object of this paper is an electronic component distributor.It was established in2004.After nearly 17 years of development,there is a certain visibility in some related fields in the electronics industry.However,in the development of more than ten years,with the continuous change of external and internal marketing environments,the marketing strategy optimization of GS is also imminent.The paper analyzes the marketing related status of GS electronic components company by related literature analytics,industry comparative analysis,theoretical combination of practical law,and analyzes the main problems of GS companies through the contrast of the electronic component distribution industry.Fully combined with the marketing combination theory foundation and GS company's marketing status of GS company marketing strategy optimization solutions.Based on the theories of marketing mix and target market positioning,this paper analyzes the main problems existing in GS electronic components marketing,such as weak product promotion,high customer churn rate,low efficiency of marketing channels,and lack of brand awareness.By analyzing the macro and micro marketing environment of GS Company,the macro environment starts from the political environment factor,economic environment factor,social environment factor and technological environment factor,and makes full use of PEST analysis method to analyze the influence of macro environment of GS Company on the marketing status of the company.The micro environment of GS is elaborated through the three important links of suppliers,competitors and end customers,and the obvious advantages and disadvantages of GS in the micro environment are analyzed.In the actual operation,GS Company needs to further improve its micro-environment to prepare for the optimization of its marketing strategy.Through the above analysis of GS Company's current marketing situation and specific analysis of marketing environment,the main problems of GS Company,such as weak promotion efforts,high customer churn rate,low efficiency of marketing channels,and lack of brand awareness,are found.In this paper,the product strategy,price strategy,channel strategy and promotion strategy in the 4P marketing mix strategy are also analyzed,and the main problems of GS Company's original marketing strategy are analyzed.Through marketing related theories and GS current marketing status,the specific reason for analyzing the main problem of GS companies is that the product line advantage is low,and the product pricing is more confusing,and the marketing channel is single,and the promotion method is missing.According to the cause of the marketing problem,the marketing problem is based on the marketing combination theory,and the marketing strategy for the GS company's own development and effective marketing strategy is developed,and further optimization of product strategies,price strategies,channel strategies,promotion strategies.Finally,GS has implemented the corresponding marketing optimization programs by establishing an efficient and focused sales team and the establishment of a professional technical value-added service team,so that the GS company's electronic components distribution industry can occupy a place,and more emphasize GS company “Products and Service ” marketing concept.This research hopes that through research on GS company marketing strategies,it is possible to help the company gradually improve management,improve marketing performance,so that GS companies can make opportunities in complex and varied electronic market environments,achieving healthy and orderly development.