A Research Of The Strategy Of The Internet Marketing Product Of The Electronic-only Journal

Recently, as the development of the internet, electronic-only journal become one of the hot spots of the society. It is the study of the electronic-only journal that becomes a new field and a high increasing point in the researching of the electronic publication.In the process of the study of the electronic-only journal, people concentrate more attention on the marketing of the electronic-only journal, especially the internet marketing research. To be a kind of electronic publisher, the success of the internet marketing can directly influence the status of the electronic-only journal in the competitive electronic publication market, which also directly relates to the survival of the electronic-only journal.As a witness and the participator of the development of the electronic-only journal, it is necessary to study how the internet marketing theories apply in the process of the electronic-only journal marketing from both the theoretical and practical aspects, and study the marketing strategy of the electronic-only journal systematically. Therefore we can contribute ideas and efforts for the development of the electronic-only journal.For this purpose, this article regulates some information about the internet marketing strategy of the electronic-only journal, and in particular the most important is the research of product strategy which is not only the key and the base but also the origin and the purpose of the internet marketing of electronic-only journal. So, basing in the research of documents and analyzing the real examples and investigate and study in internet , this article mostly contains several parts as follows: Firstly, it discusses the concepts and characteristics of electronic-only journal. Secondly, it discusses the development, theoretical basis and applicability of the internet marketing of the electronic-only journal. Thirdly, it analyses the definition of the products of the internet marketing of electronic-only journal from the category, type and hierarchy of the products and it summarizes the economic features of the internet marketing products of electronic-only journal, and studies the specific strategies of the product strategy including the development strategy of products, the brand strategy of products and the service strategy of products. It emphasizes and analyses the inner meaning and the content of the above strategies as well; through reading, we can also find some living examples of how to device and carry on such specific strategies in my exact research.