| Electronic journal is published in digital form a continuous publications, it based on network platform, unified title, and according to a certain cycle stage number, published continuously. With the continuous development of computer technology and network technology, people use the Internet, electronic products will continue to increase, the development of China’s Internet users showing characteristics of rapid, sustained and stable. With the increase in the number of Internet users, Internet economy has implication is more and more big impetus.Continuous innovation of media technology and the continuous development of science and technology and computer technology in the field of make full use of, further changes in the electronic journal content distribution range, but also enrich the marketing journals.Since 2006, electronic journals publishing revenue has been relatively stable, showed a growth trend, reasonable input output ratio, in the publishing industry has played a more and more important role, for the electronic journal of marketing strategy research is particularly important. However electronic journals in China since 1995, despite the rapid development, but there is no such as traditional journals will generally be the case, so the current development good electronic journals to classify, summing up the marketing strategy for different electronic journals, electronic journals industry and put forward some feasible suggestions.Based on the status quo of electronic journals in China, the classification of electronic journals, according to the development of better electronic journals were analyzed, by publishing and marketing knowledge, from product, pricing, promotion, and issued four aspects to explore the marketing strategy of electronic journals, needle of electronic journals in the development of existing problems are given to solve ideas and suggestions, in order to promote the healthy development of the industry of electronic journals. |
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