Research On Social Reading In WeChat Reading Community

With the innovation of technology and the improvement of personal reading needs,the public has changed from reading paper books to e-books,from reading to listening to reading,to the media carrier and reading method of reading texts.Compared with the traditional paper reading mode,the public can enjoy richer content resources,more flexible reading places,and more convenient interactive communication services when reading e-books on mobile terminals.Electronic reading has become the main way for people to read.As an e-book reading platform,WeChat Reading has become a popular choice for mobile reading users' handheld libraries.The WeChat reading app relies on WeChat's strong relationship chain and huge number of users.It uses a variety of social methods to build a unique online reading community,creating a "new stage" for the audience to socialize.From the perspective of social environment,the formation and development of the WeChat reading community are related to political factors such as advocating reading for all and printing and distributing relevant regulations of the digital publishing industry,as well as cultural factors such as the influence of the supremacy of reading in the ancient times and the group loneliness that is common in contemporary people.At the same time,economic factors such as the growth of residents' income and consumption levels,the prosperity of the e-book reading market,the change of mobile terminals,the popularization of communication technology and other media factors have influenced the aggregation of the WeChat reading community.From personal paper reading to online social reading,the reading of social users in WeChat reading relies more on electronic media.The identity of the reading subject tends to be diversified.The users change from the knowledge class to the general public.Readers present their personal reading status and share reading Information realizes knowledge display,and reading becomes an expressive sharing behavior.With the development of the WeChat reading community,readers' reading enthusiasm and desire to express are stimulated.The phenomenon of socialized reading has become more and more obvious.Readers meet the personal social needs by publishing book reviews,ideas and other content creation behaviors,sharing,liking,commenting and other information interaction behaviors,paying attention toeach other,private messages,forming reading teams,etc.The frequency of sharing and dissemination of reading content has increased.There are social reading features such as open discourse expression in the community,the elimination of time and space barriers in the media,the extension of user relationships,and the reproduction of knowledge and content.The "reading + social" operating model has been accepted and recognized by more and more users.In the new media environment,socialized reading is an innovation of traditional reading concepts and a new presentation of users' reading needs.From the perspective of the development trend of the community,the development of socialized reading has in turn promoted the intelligence of the reading platform,the pan-entertainment of content,and the user's self-presentation landscape.From a technical perspective,factors such as the development of mobile terminals,the iterative upgrade of platform versions,and the provision of diversified interactive channels have driven the phenomenon of socialized reading in the WeChat reading community;from the user level,socialized reading is the internal needs of users to achieve self-presentation,the WeChat reading community satisfies the social needs of reading subjects to hide the "real self" and the perfect "ideal self";from the content level,user requirements for content depth,breadth,and length are met by specialized content,popular content,and fragmented content;from the perspective of the community operator,the "reading + social" development model is conducive to the formation of differentiated competition on the platform,deepening the user's group identity through social interaction,and highlighting the advantages of community operation by shaping the reading landscape.It is worth noting that the excessive socialized reading phenomenon of the WeChat reading community will cause a series of negative effects on personal reading,copyright protection and community operation.From the user's perspective,the co-production of content by authors and readers is likely to cause information overload and cause psychological anxiety;user reading is mainly surface and fast food,which is not conducive to cultivating the ability to read deeply;algorithm recommendation leads to an increased information cocoon room effect and user reading The content tends to be homogenized;over-reliance on the knowledge-sharing results of others leads to thinking inertia,which affects users' ability to internalize information.From the perspective of copyright protection,high-frequency forwarding,editing and other behaviors dampen the enthusiasm of content creators.From the perspective of community operations,thefocus of operations has shifted towards socialization and gamification,exacerbating the possibility of social evaporative cooling effects.Faced with the irreversible development trend of the socialized reading phenomenon in the WeChat reading community,users and community operators should bear corresponding responsibilities,beware of excessive social reading tendencies,grasp the balance between reading and socialization,and create a healthy and clear network Reading environment.