A Study Of The News Production Of Spicy Finance From The Perspective Of Audience Demands

Since the reform and opening up,the progress of science and technology has promoted the improvement of people's cultural quality,and behind the improvement is the inevitable change of audience demand in recent years.In the age of all media,traditional media focus on creating "small but specialized" brands,which take this as their core competitiveness to integrate with new media in all aspects and continue to attract audiences.As a representative of the mainstream traditional media,People's Daily took the lead in establishing the Financial Media Studio.As one of the first studios,spicy finance attracted a large number of audiences with its high-quality news content and unique perspective of news criticism.With breaking the threshold of specialization and analyzing from a popular perspective,Hot Financial News was successfully selected as the first prize of the 29 th China Journalism Awards,attracting numerous fans and becoming a role model for financial media in the industry.American communication researcher Elihu Katz etal proposed the basic model of the process of "use and satisfaction",which summarized the media contact behavior as a causal chain process of "social factors + psychological factors ? media expectation ?media contact ? demand satisfaction".This paper applies the theory of use and satisfaction of Elihu Katz etal to the research on the news production of spicy finance and economics under the demand of audience,explores the news production mode of spicy finance and economics based on the demand of audience,and systematically analyzes the status quo and characteristics of spicy finance and economics in meeting the demand of audience on this basis.Based on systematic sampling,it is found that:spicy finance and economics is a news media oriented by audience demand.The time,frequency and quantity of news information pushed are in line with the development rules of traditional media on new media platforms,which can fully meet the information needs of audiences.Spicy on the content setting of finance and economics also did a lot of innovation,title Settings,reported theme,discourse tends to reflect the spicy for financial innovation such as in the importance of audience demand,People's Daily,the traditional media are enduring because of its continuous innovation transformation of the mode of news according to audience demand,the audience's requirement is to use and satisfy the key elements of the theory;Most of the tweets of spicy finance and economics are aimed at the whole country and the whole audience.They popularize the traditional professional financial news and make the whole audience like them,so as to meet the needs of the audience.Today,although spicy finance and economics has made great achievements,there are also low feedback rate and less interaction with the audience.Strengthening audience stickiness is a point that should be paid attention to in the future development process of news production.