Research On Production And Communication Strategy Of Short Video Content Of Douyin In Rural Tourism Of Guizhou Province

At the Nineteenth National Congress,the Party Central Leadership,represented by Xi Jinping,mentioned that now we have entered a new era of socialism with Chinese characteristics.At the same time,for the first time proposed a rural revitalization strategy and a timetable for rural revitalization strategy aimed at addressing the development of agriculture,farmers and rural areas.The ensuing strategies of tourism supply-side structural reform and rural revitalization have had an important impact on rural tourism in the new era,respectively putting forward new requirements and goals for the field of rural tourism from different levels,while also contributing to the longer-term development of rural tourism in China in the new era.Guizhou province has rich human tourism resources and a unique climate,and in recent years,tourism has become an important support for its economic development.However,compared to other provinces,its rural tourism industry is far less well-known and influential.With the arrival of the 5G era,the short,pan-entertainment short video has also ushered in a new field of development.As the most popular communication platform in mobile short video,"Shake Yin" has a large audience base and high hot content with strong user stickiness,and is an important communication platform for short video users and audiences to receive information.Therefore,this thesis takes Guizhou rural tourism popular Jitterbug short video dissemination as an example,explores the content characteristics and production mechanism of Guizhou rural tourism Jitterbug short video,and summarize the problems and problems encountered during the occurrence stage,to promote theimprovement of the spread of rural tourism short videos in Guizhou.This thesis summarizes the distribution of resources and product types of Guizhou rural tourism through collection and collation,understands the development status of Guizhou rural tourism,and analyzes and studies the video contents and expressions of the top 100 popular short videos of Guizhou rural tourism on Shake Yin platform by using content analysis and case study method.On the one hand,through the classification of "Guizhou rural tourism" resources to understand its development status,so as to grasp the main ways and characteristics of Guizhou rural tourism communication;on the other hand,through the analysis of the production content and characteristics of the Shake Yin short video platform,to explore the content production mechanism of Guizhou rural tourism short video.In general,the short video has produced a huge role in promoting the development of Guizhou’s rural tourism industry and enhancing the effect of Guizhou rural culture communication,but there are also problems in the short video communication of Guizhou rural tourism on Jitterbit platform,such as homogenization of communication content,lack of in-depth discussion,vague account positioning,lack of professional talents,and lack of platform linkage communication.Therefore,in order to further optimize the effect of Shake Yin short video dissemination of Guizhou rural tourism,targeted dissemination strategies are proposed from several perspectives,such as optimizing content,finding the right development mode and reshaping user relationships,to provide ideas for the production and dissemination path of Guizhou rural tourism short video content,so as to solve the problems in the production and dissemination of Guizhou rural tourism content and help the implementation of rural revitalization strategy.