Research On Immersive News Narrative Strategy

The year,2016,is the origin of "VR ",in which the domestic media industry begins to enter a new media era.The emergence and introduction of immersive journalism have injected new vitality into domestic journalism.All kinds of media organizations begin to try to make immersive news and tell stories with a new narrative strategy to meet the different needs of the audience in the information age.CCTV network established the "VR immersion news" column,with a new narrative strategy to report news works,participate in the new field of immersive news,the production of news works with higher attention,promote the further development of immersive news.Immersive news has become an important field in the study of journalism,and the study of immersive news has shifted from the theoretical level to the practical level.Therefore,it is necessary to analyze the characteristics of immersive news from the angle of narratology so as to explore the narrative strategy of immersive news.This paper takes the news works in the column of "VR Immersion News"of CCTV network as samples,and studies the works in the column of "VR Immersion News"of CCTV network through literature analysis,Content analysis analysis and narrative analysis,this paper analyzes the four dimensions of the report quantity,the report subject,the report area,the report tendency,the narrative structure,the narrative perspective,the narrative way and the narrative time.The results show that the main narrative strategies of CCTV VR immersion news include narrative structure reconstruction,multiple narrative perspectives,immersion and juxtaposition of narrative time.At the same time,combined with its limited scope of topics,communication channels,weak story and other issues put forward further development strategy.