Research On Immersion Experience In News Video Live Of NPC And CPPCC

In 2017,the mode of Video Live is widely used in the reports of NPC and CPPCC,which Opens a new chapter.In News Video Live of NPC and CPPCC,media use VR and other technologies to place users in a diverse information environment to obtain immersive thinking and feeling and experience the news scene,that shows user's immersive experience.Immersion Experience in news video live of NPC and CPPCC is the result of many factors such as the change of news voice,the intensified competition in the news industry and the visual pursuit of the users under the internet environment.These factors challenge the " non-presence"experience of traditional media,then constructs immersive experience mechanism centered on " presence".Firstly,through VR and other media technology to create a strong audio-visual immersion and Strengthen the news space environment;Secondly,media presents the scene of the NPC and CPPCC,also emphasize the personalized expression of live content,and attracts the cooperation and participation of users;Finally,an interactive mechanism for dialogue between journalists and users is established,that change instant contact to real-time communication.In terms of social utility,immersion experience in news video live of NPC and CPPCC plays multiple roles,such as enhancing user status,breaking media reporting paradigm and extending political socialization function.The users move from passively accepting information to actively selecting live content,their status of the subject of rights can be highlighted.The three-dimensional presentation of the news scene opened up the front and back stage of NPC and CPPCC,that Changes the paradigm of traditional political reporting.Immersive experience spreads concept and purpose of NPC and CPPCC in an immersive way,which realizes the gradual integration of political discourse framework and public discourse framework,also improves the cognitive level of users of NPC and CPPCC.However,the immersion experience in news video live of NPC and CPPCC also faces many challenges.Entertainment factors eliminates the seriousness of the issue.The participation of users weakens the authority of media reports on NPC and CPPCC.Therefore the news media need to improve the control ability.Based on the principle of publicity,combined immersion experience with the topic with social value.The media should establish a complete news network live chain.Balance between user experience and professional news.lead the public opinion of NPC and CPPCC.