Research On The "Two Opinion Fields" Of CCTV News' Official Weibo Based On Narrative Perspective

The development of the Internet has promoted the direct expression of public opinions.The public can use traditional media channels to directly present ideas in the Internet.The "official public opinion field" formed by traditional media monopolized the overall public opinion environment.CCTV News Channel,as a traditional media,has launched the "@ CCTV News" official Weibo,CCTV News WeChat Public Account and CCTV News Application as the typical examples of traditional TV media testing in the new media field.In the new context of communication,do the official public opinion field and the civil public opinion field achieve consensus?Is @CCTV News,as a new media,playing its own advantages,especially whether it can carry forward the core values of socialism in the reporting of major emergencies and play the guiding role of public opinion?These issues have become a practical topic worthy of discussion in the academic world.This article analyzes the @CCTV News' news and relevant comments published in the from 2014 to 2016 in Weibo,and uses data mining and text analysis to study the current situation and the transmission difficulties of CCTV News's "two public opinion fields" and discover its transmission difficulties.This is mainly manifested in the narrative dislocation of the "two public opinion fields." The misreading of the audience is also frequent in the context of network communication.The double role of the audience leads to the amplification of the information cocoon room and the group polarization effect,and the anonymity and poor supervision lead to information overload and rumor breeding.Based on this,from the perspective of narratology,This article analyzes the causes of the predicament of @ CCTV news,and finds that the main reason is due to the imbalance of narrative facts and narrative discourse,and the news narrator lacks the cross-media narrative awareness,the news narrative "focus" dislocation leads to unsatisfied news demand,unbalanced narrative sound of the narrative subject,deepening of stereotypes,and misuse of the human news reporting framework due to the aesthetic imbalance of the news text language.After analyzing the reasons,we will further elaborate on how to develop its guiding role,such as seeking public opinion between the official Weibo and the mother media,and setting up the issues reasonably,satisfying the news demand,eliminating the party media micro-blog stereotypes,and establishing disaster reporting emergency mechanisms.The conclusions of this article expand the research on the guidance of public opinion,and at the same time provide some theoretical guidance for the development of CCTV news.