Research On The Factors Affecting Learners' Willingness To Continue Using MOOC Courses

The phenomenon of low completion rate and high withdrawal rate of MOOC has impacted the healthy development of MOOC.In order to improve this phenomenon,it is necessary to explore what individual subjective factors of learners will affect their willingness to continue to use MOOC courses.Learners' willingness to continue to use MOOC courses is a kind of subjective tendency and psychological activity of learners.By combing relevant researches of predecessors,combining the characteristics of learners in learning MOOC courses,based on expectation confirmation theory and information system continuous use model,and integrating relevant classical pedagogy theories,it is proposed that: The eight subjective influencing factors of learners,namely the quality of MOOC course,the quality of MOOC platform,self-efficacy,perceived fun,socialized interaction,perceived usefulness,expected confirmation and satisfaction,may have an impact on learners' willingness to continue using.This paper analyzes the meanings of various influencing factors and the correlation between them,and constructs a hypothetical research model of factors influencing learners' willingness to continue to use MOOC courses.The undergraduates majoring in software engineering were selected as the objects of investigation,and 470 valid data were collected through the questionnaire survey.Analyze the survey data and test the structural equation model to verify the hypothesis research model and research hypothesis.The results show that:1.The hypothetical research model constructed by the study on factors affecting learners' willingness to continue using MOOC courses is consistent with the situation of software engineering students learning MOOC courses.The hypothetical research model has a good degree of fit and high degree of fit between the collected actual data and has a good explanatory power.2.Learners' satisfaction with MOOC courses has a significant positive impact on their willingness to continue to use MOOC courses,and among all factors,satisfaction has the greatest impact on their willingness to continue to use MOOC courses.3.Perceived usefulness and expectation confirmation have a significant positive impact on learners' satisfaction with MOOC courses.Moreover,these two factors will indirectly influence learners' willingness to continue using MOOC courses through satisfaction.4.The quality of MOOC courses,the quality of MOOC platforms,self-efficacy and perceived fun have a significant positive impact on learners' perceived usefulness,and these four factors indirectly and positively influence learners' willingness to continue using MOOC courses through perceived usefulness and satisfaction.5.Self-efficacy,perceived fun and social interaction have a significant positive impact on learners' expectation confirmation,and these three factors indirectly and positively influence learners' willingness to continue using MOOC courses through expectation confirmation and satisfaction.6.Social interaction has no significant effect on perceived usefulness;MOOC course quality and MOOC platform quality have no significant influence on expected confirmation degree.Expectation confirmation has no significant effect on perceived usefulness.All the eight influencing factors can have a direct or indirect impact on learners' willingness to continue to use MOOC courses.Starting from these eight aspects,it can provide references for improving learners' willingness to continue to use MOOC courses.