The Promotion Model Of Chinese Ancient Books Database In The New Media Environment Research

Our country has a long history.Chinese civilization is the only civilization in the world that has not been interrupted.Ancient books are the material carrier of Chinese civilization.They not only record the wisdom of ancient sages,but also increase the cultural self-confidence of contemporary youth.Our Chinese nation has created a very rich historical and cultural heritage for thousands of years.With the development of digital technology,the wisdom and cultural heritage in ancient books will be digitally developed,making an important contribution to the development of today's society and culture.The ancient book database is a booming field in the development of ancient books.With the support of digital technology,the digitization of ancient books promotes the protection of documents and the development of ancient book resources.The powerful promotion can attract many users for the ancient book library,play the cultural value of ancient books,and promote social culture development of.The article can be divided into three parts.The first part is the first and second chapters of this article.In the introduction of the first chapter,the background,significance and research methods of the research are introduced in turn.The construction of ancient books database in the literature review,The literature database promotion model and the three-part research of Zhonghua Book Company have been sorted out.The second chapter analyzes the content production and knowledge service of the research object of this article.The database itself is the carrier of knowledge dissemination and knowledge service,and explains why the "Chinese Classics and Ancient Books Library" is chosen as the research object.The second part of this article is the third and fourth chapters.The third chapter introduces the performance of the research object "Chinese Classics and Ancient Books Library" in propaganda promotion,which is divided into two parts: traditional media and new media network media.The fourth part summarizes the performance of "Chinese Classics and Ancient Books Library" in the application promotion.In this chapter,it analyzes the free application trial of the ancient books library,the cooperation with universities to conduct lectures,and the split promotion based on user experience."Zhonghua Database of Chinese Classic Books" is a database of Zhonghua Book Company,operated by Gulian Digital Technology Media Company,a wholly-owned subsidiary of Zhonghua Book Company.Jihe.com,a website established by Gulian Technology in 2018,is responsible for operating all databases of Zhonghua Book Company,With "Zhonghua Database of Chinese Classic Books" as the core product.Since these subjects are closely related,in the second part of the study,there are auxiliary studies on these subjects.The third part of this article is the fifth chapter of this article,which is the inspiration obtained after the research on the promotion model of the ancient book library.In this chapter,based on the previous analysis,we summarize the issues that should be paid attention to in the promotion of the ancient book library.Quality content,do a good job in content marketing;focus on user needs,improve knowledge services;face a wider audience,enrich promotion methods,etc.The sixth chapter is a summary of the full text,summed up the "1+1+2" promotion model of "Chinese Classics and Ancient Books Library",and proposed that the promotion of the ancient books library should be tilted to the personal market,and the conclusion of building a new business format of ancient book knowledge services.