Analysis Of Ancient Books Knowledge Service Strategy Of Jihe Website

The arrival of the "Internet +" era has triggered the integration of traditional industries with Internet.The knowledge service that has long been on the rise in China breaks through the field of library and information,combines with the traditional publishing industry in the period of deepening enterprise transformation,and sets off a wave of knowledge service in the publishing industry.With the support of national policies and the trend of the times,many professional publishing houses bring forth new ideas and launch various forms of knowledge service products to explore the development mode of knowledge service.Publishing of ancient books is an important part of the traditional publishing field.With the gradual breakthrough of various technical difficulties in digital publishing,digital publishing of ancient books has been upgraded to knowledge services,which provides ancient books publishing with more possibilities.In order to activate the knowledge contents in ancient books,realize the creative transformation and innovative development of excellent Chinese traditional culture,and better disseminate excellent traditional Chinese culture,it is necessary to study the digital publishing of ancient books from the perspective of knowledge service and explore the strategy of ancient books knowledge service.On the basis of referring to the existing research results,this paper mainly uses the literature research method,comparative analysis method and case study method to make a case study on the ancient book knowledge service of www.ancientbooks.cn built and operated by Gulian(Beijing)Media Tech Co.,Ltd.,a subsidiary of Zhonghua Book Company,thereby getting enlightenment from its practical exploration.This paper discusses the necessity for www.ancientbooks.cn to provide the knowledge service of ancient books from the perspective of the requirements of the times,user needs and industry trends,explains the feasibility for www.ancientbooks.cn to provide the knowledge service of ancient books from the perspective of ancient book resources,talents,technologies and editing process,present the specific practices of www.ancientbooks.cn to provide the knowledge service of ancient books from the specific service contents such as product clusters,sorting platforms and communication communities of www.ancientbooks.cn,promotes www.ancientbooks.cn through conference marketing,new media promotion,experiential marketing and other ways,and explores feasible sales forms through website direct marketing,product card sales and linkage between cultural and creative industries.Finally,it obtains some enlightenment for www.ancientbooks.cn to provide the knowledge service of ancient books,including focusing on quality,establishing brand,paying attention to users' demands,expanding services,cooperating with enterprises,laying emphasis on copyright protection,restructuring industrial chain and creating new ecology.It can be concluded from the above analysis that knowledge service is the future of digital publishing development of ancient books,and the development of knowledge service for ancient books will change the ecology of digital publishing of ancient books.www.ancientbooks.cn will provide users with more diversified and professional services along the direction of knowledge services.The future of knowledge services is full of possibilities.