Research On The Promotion Service Of The Protection Of Ancient Books Based On We Chat Public Platform

With the implementation of "the project of Chinese ancient books protection ",achievements of protection of ancient books has have great work in practices in ten years.Social promotion of ancient books protection is one of the important work of ancient books protection.At present,with rapid development of technology and internet,the digital reading gradually become one of the important types of social reading.With WeChat and We Chat public platform function constantly updated,users of WeChat are growing rapidly,and WeChat has become increasingly focused on public.And many kinds of ancient books protection WeChat public platform appeared successively,which has played a positive role in promoting the promotion of ancient books protection.In this background,This paper studies the effect and content of reading promotion of WeChat public platform of existing ancient books protectionto provide reference for the future development of ancient books protection WeChat platform andmakes promotion service of ancient books protection on WeChat public platform more perfect and innovative.In this study,we first studied the use of service of ancient books protection WeChat public platforms,counting their situation of login and Sorting them into five species.And we use the WeChat Communication index WCI(V13.0)to calculate the number of reading and number of thumbed in the statistical time for exploring the effect of reading promotion of ancient books protection WeChat public platforms.The "rare books ancient books","national ancient books protection center","classic ancient books library" and "buddhist ancient books" have wonderful effect of reading promotion.Factors that affect reading promotion effect is not limited to WeChat public platform of the number of information and number of reading.Then as an example for the four and other types of WeChat public platforms,analyzing the promotion content of different types of ancient books protection WeChat public platform,we found that different categories of ancient books protection WeChat public platforms,content has different public promotion,and the protection of ancient books of existing micro letter public,summarizes the main promotion content.And this study summarizes the main promotion content of the existing ancient books protection WeChat public platforms.On this basis,the study summarizes the disadvantages of promotion service of the existing ancient books protection WeChat public platforms,and puts forward countermeasure and suggestion for improving the development of ancient books protection WeChat public platforms.