Research On The Space And Power Of Beauty Bloggers' Communication Impact

In the context of the rapid development of social politics,economy and culture,along with the emergence of the Internet and the rapid development of social media,the ways of pursuing "beauty" are increasingly diversified.The rapid rise and development of the beauty blogger industry is also worth a careful study.Since the middle of the 20 th century,people have paid more and more attention to the development of space problems.In 1974,Lefebvre put forward the concept of "social space" in his book "The Production of Space".Later,Foucault carried out research on spatial thought,paying special attention to the generation and development of "micro-power".From the perspective of Foucault's spatial theory,we can understand the "beauty community" on social platforms as a theoretical place that combines three factors of "space,knowledge and aesthetics".Space is the beauty area set by the major social platforms;Knowledge refers to the discourse power mastered and manipulated by beauty bloggers and even by the capital forces behind them.Aesthetics is a theoretical indoctrination process that influences or even rewrites(alienation)the audience's inherent aesthetic thoughts and aesthetic standards,and influences and controls the audience's aesthetic perception.In makeup community,with various beauty knowledge authority,a series of regulations and operational mechanism,platforms give bloggers some titles about authority certification.Beauty bloggers release the makeup video content in the field of network space with certain makeup discourse system to output beauty knowledge for the audience,then form the micro power.As a result,the beauty bloggers' relative dominance over the audience has been determined.As time passes,they have had a profound impact on the audience's aesthetic cognition and consumption desire.Based on the perspective of Foucault's spatial theory,this study analyzes the communication impact of beauty bloggers from the perspective of space and power.This research is divided into six parts: The first part explains the research background,problems and significance of this paper.The literature review part first elaborates the content creation of beauty bloggers and their research,then summarizes Foucault's spatial theory,and finally introduces the existing research of Foucault's spatial theory in specific fields,as well as the research methods adopted in this study and the content arrangement of the full text.The second part elaborates and analyzes the expression of the communication influence of beauty bloggers.Firstly,the development background and definition of "beauty bloggers" are outlined,and then the expression of the communication influence of beauty bloggers is specifically discussed.The third part elaborates the beauty platform from the perspective of "space-power",analyzes the characteristics of the beauty area of several popular social platforms,and the network space has become a new place for the operation of power in modern society.The fourth part elaborates the existence of beauty bloggers and the formation process of micro-power of beauty bloggers from the perspective of "discipline and surveillance".The fifth part elaborates that beauty videos are carriers for beauty bloggers to transmit discourse and knowledge through network power,and different types of beauty videos under the background of network discourse.The sixth chapter summarizes the whole text,elaborates the game rules and operation mechanism of beauty blogger industry again,and expounds the extension of Foucault's spatial theory in modern network space.