Research On The Communication Strategy Of Short Video Symbol Of Beauty Make-up

The "appearance economy" has sprung up.Driven by demographic dividends and new media marketing,the beauty industry continues to grow and achieve new breakthroughs.By showing superb makeup skills,providing real and reference beauty product evaluations,and sharing diverse lives,beauty short videos continue to strengthen the guidance of their audience's consumption tendencies,and promote the bridging of aesthetic culture and consumption culture.In this process,beauty bloggers skillfully used a variety of communication symbols to build an ideal image for the audience to surpass themselves,showing the powerful communication effect under the unconscious operation of symbols,and promoting the cognitive transition between the sender and the receiver.The flow of meaning and meaning has directly brought about the vigorous development of the beauty economy and has had an important impact on the audience's value orientation.The hidden symbols behind it represent the power of the unconscious and the impact of "hitting" the audience is worth exploring.Exploring the symbol transmission mode,the meaning contained in the symbol,and the mechanism of the effect of the short videos of head beauty bloggers can deepen the understanding of how to create content,play a correct guiding role,and guide the audience to feel the power of beauty in the beauty short video industry in the image age.Cognition and thinking for a better life.This article takes the short videos of TOP5 beauty bloggers on the Douyin platform as the research object,combines semiotics,communication and other theories,and comprehensively uses content analysis,questionnaire survey,and interview methods to analyze and study the current status of symbolic communication of beauty short videos.,explored the symbolic communication characteristics,symbolic construction principles,and symbolic meaning presentation of linguistic symbols and non-verbal symbols in beauty short videos,and proposed symbolic content and marketing communication strategies for beauty short videos,with a view to promoting the production and dissemination of symbols in the field of short videos.Provide inspiration,and then realize the positive and effective symbolic communication of beauty short videos,release the endogenous power of the fan economy,and promote value realization.The introduction part mainly introduces the research background,research significance,research purpose,and key concepts,and makes a literature review of symbols,beauty short videos,and beauty short video symbols,so as to accumulate experience for follow-up research and further clarify the beauty short video.In the symbolic communication strategy of video,attention should be paid to factors such as the specific production process,audience needs,and value communication.The research ideas and theoretical framework of this paper are clarified,and the innovative points and research methods are expounded.The first chapter to the third chapter are the key parts of this paper,which discuss the classification,development overview,symbol production characteristics,construction principles,and meaning presentation of beauty short videos.The first chapter uses the literature study method to classify the classification and development of beauty short videos,so as to understand the "past and present" of beauty short videos,and make a clearer understanding of the core concepts.The second chapter uses the content analysis method to analyze the linguistic symbols and non-verbal symbols used in the short videos of head beauty bloggers,including body symbols,scene symbols,formal symbols,etc.,and subdivide these symbols into text,Makeup,behavior,music,scenes,prop symbols,etc.,summarize the systematic,intercultural,tokenized,and imaginative characteristics of language symbols in beauty short videos,and summarize makeup,eyes,posture,music,props,Communication characteristics of scenes,shots,words,and accompanying text symbols.The third chapter focuses on the combination and aggregation of symbols used in the dissemination of beauty short videos,the principles of metaphor and metonymy,and the content of meaning expression.Through the in-depth interview method,the interview records are extracted from the interviewees,and the symbolic dissemination of beauty short videos is analyzed.What sense of meaning does it carry,and then extracts the positive and negative meanings expressed by the short beauty video symbol communication,and shows in detail the spiritual meaning constructed at the practical level of the beauty short video symbol communication and its value impact on the audience.The fourth chapter analyzes the basic information and usage preferences of the audience on the basis of the previous basis,and puts forward the symbolic content communication and marketing communication strategies of beauty short videos based on the current Internet and the new development situation of the beauty short video industry.In terms of marketing and marketing,it proposes the improvement direction of short video symbol communication of beauty makeup.The conclusion part summarizes the research process and results of this paper,and puts forward the shortcomings of the research process,in order to improve the thinking for future research.