Behind The Fame Of Ancient Ginkgo Village-a Village Tourism Brand Is Created Like This

Since the beginning of2000Tengchoog tourism development has gone through14years, the first to build the volcano, hot sea tourism brand are going to attract social capital by the foreign company’s development and management mode. During the transition today, Tengchong as a Yunnan tourism County, brand building and development of tourism, tourism sustainable development has always been the eternal theme of the development of Tengchong Tourism What is the new ideas for the future development of tourism in Tengchong? Whether to need to explore the transformation of new tourism development mode to adapt to market? How to create a new tourism brand? What the final choice of the road to go self build? The depth report process to Tengchong for the first time to build its own tourism brand--the ancient ginkgo village from a village near the border into a new hot spot for tourism in Tengchong as the entry point, reflecting Tengchong is actively^seeking to meet their own development characteristics of travel mode, to realize the sustainable development of Tengchong Tourism industry to explore new way.The article consists of four parts, the first part mainly introduces the self build tourism brand road which has brought changes to the original unknown to the public of the ancient ginkgo village; the second part seize the bottleneck of the ancient ginkgo village tourism development in Tengchong, on the road of independent tourism brands is how to solve the problems encountered; the third part explains why Tengchong walk the road of independent building; the fourth part combines the characteristics on the market environment and Tengchong’s tourism development analysis to build its own road really go to the tourism development in Tengchong is an opportunity or a challenge.after the article is process of the interview and concept works, including the concept of work process, encountered the interview and writing process, writing difficulties and in the course of the works of my thinking and harvest.