Mediation Of Active Aged Groups In The New Media Context

Since the 21st century,the aging trend of China's population has been on the rise,but also brought a lot of social problems,for China's prosperity and stable development is a challenge that cannot be ignored.While the problem of aging and the marginalization of the old people is becoming more and more serious,the emotional problems of the old people are gradually attracting people's attention.The emergence of the Internet and new media provides the elderly with an outlet for their emotions and enriches their spiritual world.With the gradual improvement of the ability of the elderly to "touch the Internet" and the increasing awareness of Internet use,the elderly group carrying out active communication has also begun to grow.Web celebrity,along with related economic industries,appears in everyone's field of vision.Web celebrity obtains a great amount of traffic by showing its own way in various platforms and then converts it into actual economic benefits.They not only represent a phenomenon,but also create an industry.With the development of network and new media,web celebrity of the elderly is gradually emerging.As a typical case of active elderly people using network media to carry out independent communication,web celebrity of the elderly has certain practical significance for the promotion of active aging.Most old web celebrity comes from short video platform,especially Chinese Tik Tok short video platform,which is inseparable from the simple operation and fast propagation of Chinese Tik Tok.Chinese Tik Tok elderly web celebrity presents a positive and healthy elderly population status to some extent,obtains a good communication channel,and breaks the stereotype created by the media.But at the same time,after entering the value production chain of Chinese Tik Tok,the active elderly group also becomes part of the alienated "commercial products".In the "post-yu culture",it is easy for them to lose themselves if they passively choose to follow the trend culture of the young people.By "old web celebrity" and "web celebrity old man" as keywords crawl baidu news related information can be learned that media basic attitude towards older network red group as neutral partial,but in the specific characters of report and to a certain extent,shape the image of the alienation and helpless,reported in the media comments under support and opposition in neck and neck,also reveals the public to actively the elderly and transmitted through the trill short video platform and the insufficient recognition,to some extent this may lead to positive the elderly independent transmission of the block.Under the aging problem,the good operation of the society needs to advocate the active aging,which is inseparable from the active elderly groups.On the one hand,it is necessary to enhance the guarantee of the "enjoyment of old age" of the elderly groups,and on the other hand,it is necessary to increase the promotion and assistance of the active elderly groups.In order to avoid the situation that the active elderly group seems to be active but actually passive after being mediated in the network communication,it can only be realized through the multi-efforts of the society,the media and the platform.By advocating young players in the family,we can improve more patiently provide media use the help and training for the elderly,from the elderly demand more network voice channels,media reported on pay more attention to the elderly actively promote the establishment of the mediational communication dialogue mechanism,social advocacy care for the elderly more at the same time,understand the problem from their point of view,ability the elderly active communication,to broaden the channels of communication.