Research On Scene Marketing Strategy Of Slow Variety Show

With the development of social forms and the change of network technology,slow variety shows have gradually become the main force in the variety show market,and scene-related conceptual system has also come into people's view,and has gradually become a hot topic in the academic circle.The integration of scene and marketing is in line with the development trend of the Web2.0 era,and the combination of the two presents better marketing results,especially in the field of slow variety shows with more novel,deeper and richer manifestations.Current slow variety show scene construction and marketing scene,in terms of theoretical concepts and practical application have more perfect strategy plan,but the slow variety show in the marketing process of the scene is still not get rid of the traditional variety paradigm in the marketing of the scene in the scenario facing a single,lack of customer loyalty and dock with the platform of the inconvenience.Through the in-depth analysis of the program paradigm of "Chinese Restaurant",combined with the understanding and summary of the theoretical system of scene marketing,this paper tries to discuss the problems of strategy construction in the scene marketing of slow variety shows.Firstly,the relationship between slow variety shows and scene marketing;The second is to use SPSS data analysis to verify the reasons for choosing "Chinese Restaurant" as the paper classic example.Thirdly,the scene marketing strategy constructed in the program of "Chinese Restaurant";Finally,the success of scene marketing of "Chinese Restaurant" is of universal significance to the construction of the marketing strategy of the overall slow variety show scene.Article selects the case analysis,literature research,SPSS data analysis and the research methods such as observation experience,focus on sorting out the slow variety mixed with scene in the category of marketing in the field of complex networks,to find "Chinese restaurant" marketing advantages and disadvantages that exist in the set,and finally the construction of marketing for slow variety scenarios provide general strategy measures.From a global perspective,slow variety shows and scenario-based marketing have achieved strategic advantages in user experience,big data,community and other aspects,which is in line with the marketing characteristics of the scene era and the trend of scenario-based marketing.Such effective docking will construct a universal strategic system for other variety shows with the same characteristics.