Research On The Coordination Of Fresh Food Supply Chain With Quality Threshold Under The Revenue Sharing Contract

In order to cope with the cruel market competition and to meet the individual needs of consumers,the development of the fresh product industry has paid more and more attention to product quality.From the perspective of the quality characteristics of fresh products and market demand,since fresh products are a typical quality perishable product,their final quality is affected by the quality input level of each member of the supply chain,and the market demand for fresh products is a random product.The cumulative process of quality decline and dynamic change is affected by the length of time the fresh product is sold from the initial launch to the quality decline to the unsaleable and unsold sales time.On the other hand,raising the quality threshold for discontinuation of fresh products(that is,when the quality of fresh products declines to a certain level,they will be removed from the shelves),although it is not conducive to the length of sales,but it is conducive to promoting consumers' willingness to buy.As a result,the quality investment,sales duration,and stop-sale quality thresholds of the fresh food supply chain have formed a complex benefit contradiction relationship with product quality,market demand,and supply chain revenue.There is an urgent need to deepen the quality coordination mechanism of this type of fresh food supply chain.Research to support the production decision of the main body of the supply chain.In addition,how to balance the input cost of fresh food quality and market revenue is still a big challenge for the fresh food supply chain.To this end,this article focuses on the secondary fresh product supply chain composed of a single fresh product grower and a single retailer,considering factors such as quality input,sales duration,and quality thresholds for suspension of sales,as well as the revenue sharing fresh supply chain coordination issues,mainly including :First of all,in view of the fresh product supply chain coordination problem in which the quality input level affects product quality,consider the impact of sales time,grower's production quality input level and retailer's fresh-keeping quality input level on fresh product quality and market demand,and establish a centralized decision-making and The fresh food supply chain coordination model in the case of decentralized decision-making led by growers,by comparing the changes in the solution under different decision-making situations and analyzing the impact of relevant parameters on the solution,it is found that the use of centralized decision-making has better decision output and the impact of sales time.And a specific sales period has the benefit of maximizing the total revenue of the supply chain.Secondly,in view of the fresh food supply chain coordination problem that is restricted by the quality threshold of the suspension,consider the impact of the quality threshold and the duration of the sales on the quality of fresh products and market demand,as well as the relationship between the quality threshold and the duration of the sales.Constructed a fresh fresh supply chain coordination model under centralized decision-making and decentralized decision-making led by growers.Through comparative analysis of the impact of relevant parameters on the decision-making,market demand,and profit of all parties in the decision-making situation,it was found that setting the suspension of sales quality threshold can improve The overall revenue of the supply chain,market demand and retail prices,and the improvement of the quality threshold for suspension of sales within a certain range has a positive effect on the overall benefits of the supply chain.Finally,in view of the fresh food supply chain coordination problem under the revenue-sharing contract with the restriction of the quality of the suspension of sales,considering the impact of the contract on the cooperation of supply chain members,a fresh food supply chain coordination model with the restriction of the quality of the suspension of the sales under the revenue sharing contract is proposed,By analyzing the change of the solution under the revenue sharing contract and the impact of the revenue sharing coefficient on the solution,it is found that the revenue sharing coefficient is positively correlated with market demand,and when certain conditions are met,the revenue sharing contract can effectively encourage members to adopt centralized decision-making and improve The quality input level of each member of the supply chain,and improve the profit level of each member of the supply chain.