A Study On Red Culture Communication Path Of Ethnic Villages Under The Background Of Rural Revitalization

The 14 th Five-Year Plan proposes to give priority to the development of agriculture and rural areas and comprehensively promote rural revitalization.We will continue to make solving problems related to agriculture,rural areas and farmers a top priority in the work of the whole Party,follow the path of socialist rural revitalization with Chinese characteristics,and fully implement the strategy for rural revitalization.According to the report of the 19 th National Congress of the Communist Party of China,the rural revitalization strategy mainly includes five aspects: industrial revitalization,talent revitalization,cultural revitalization,ecological revitalization and organizational revitalization.Rural revitalization is based on rural economic development,including the overall improvement of rural culture,governance,people's livelihood,ecology,etc.,covering the economic,political,social,cultural,ecological and other aspects of agricultural and rural society.Among them,cultural revitalization is an important supporting factor.Rural cultural construction can not only improve the degree of civilization of rural society,but also promote the implementation of rural revitalization strategy comprehensively."Red culture" is a special culture produced during the whole process of the arduous revolutionary war and the establishment of New China under the leadership of the Communist Party of China in a specific period of Chinese history.In his report to the 19 th National Congress of the Communist Party of China,General Secretary Xi Jinping pointed out that "red culture" is the cornerstone of building "cultural confidence" and that developing and spreading red culture plays an important role in realizing the great rejuvenation of the Chinese nation and the Chinese Dream.On the basis of inheriting the red culture and traditional culture with Marxism as the core,the rural revitalization strategy is an important theoretical achievement of the Chinese Communists to further understand and solve the problems of "agriculture,rural areas and farmers" in combination with the main social contradictions at the present stage and the requirements of common prosperity.The spirit of red culture is an important source for the formation of the rural revitalization strategy and an important spiritual pillar for the implementation of the strategy.Rural revitalization as there were some hardships in the implementation of the national strategy and bottlenecks,jianshi county shop ping as a typical case,this paper analysed the success path,digging the "shop ping phenomenon" important spiritual connotation of the contemporary spirit of "yu gong",discusses the causes of the formation of the red genes as well as the possibility of red culture embedded,it is concluded that the red culture spirit in the process of rural revitalization of implant and communication is the foundation of forming dynamics,strengthen the red culture dissemination is the power the country revitalization of break through the bottleneck,further implement the important way to deepen.Finally from the communication perspective,around the top design,the media and the government from three aspects of the rural audience media literacy as the red culture spread to boost rural revitalization strategy implementation put forward the practice strategy,and put forward the "shop ping" model for our country with a rich red culture resources may replication,portability,for other country provides a rural organization by strengthening the red culture dissemination power,culture,industry,ecology and other comprehensive revitalization of viable path.