| Communication drives the changes of rural society,which makes the social relations limited to specific regions expand and reconstruct continuously.Based on the development background of the nursery stock industry in Zisu village,Shandong Province,this paper describes in detail how the rural residents step by step through the media to promote the information sharing within the community to achieve community participation and promote the sustainable development of the rural areas in the past 40 years of reform and opening up by means of case study.Communication media is an important category of community participation.This paper takes Zisu village as an example to investigate the community participation under the mode of rural industrial development.In the process of participation,railway,transportation,mobile phone,Internet and other media lay the foundation for community participation: seedling sales leader,seedling planting leader,and seedling grafting technician have realized their own career by means of communication media On the other hand,it promotes the interaction of information within the community and provides good strategies for the development of seedling industry.Rural villagers rely on industrial development to gain wealth and realize rural revitalization.At the same time,affected by market and media,the lifestyle and thinking of rural residents have changed.They pay more attention to their own development demands while seeking interests,and acquire rights and life values through continuous learning of new knowledge and new culture.Therefore,this paper holds that "Rural Revitalization" is not only a national strategy and policy,but also a requirement for rural villagers to realize their personal ability and value.It is necessary to revitalize both rural and farmers,pay attention to their spiritual demands,improve their ability and knowledge level,simultaneously improve their material and spiritual life,and better participate in the "Rural Revitalization" affairs. |
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