A Survey And Research On The Reading Promotion Model Of Human Library

Reading promotion is an important service of library,which is gradually developing into the mainstream service of library.Innovation is the internal requirement of improving the service quality of reading promotion.As a new kind of reading activity and a special way of reading,the real person library can play a certain innovative role in the promotion of traditional reading.Real people library advocates non-violent methods to reduce social conflicts,and uses real people as books to convey tacit knowledge to readers,which can enhance the public image of the library,enrich the form of reading,and to a certain extent enrich the library's reading promotion theory.Research on the integration and development of real libraries and reading promotion is a free collision between the East and the West.Shanghai is the first city to carry out the practice of real libraries in China,and has achieved good results in reading promotion activities.Therefore,the promotion activities of real reading in Shanghai libraries have good research value and reference value.This paper is expected to find out the advantages and disadvantages of the promotion of reading by the real library through the investigation of the real library activities held by the libraries in Shanghai area,so as to put forward the corresponding solutions.Through the form of network research,questionnaire and interview,this paper investigates and studies the activities of real people libraries in Shanghai area,including the current situation,readers' behavior and readers' needs,and makes a statistical analysis of the recovery results with SPSS software.Conduct research on the current situation of the activity with the cognition of readers' satisfaction and the event held.Use the method of comparative analysis to find out the deviation between the service form and the concept of library and the needs of readers.The Likert scale was used to investigate readers' behaviors and needs,and exploratory factor analysis was used to reduce the original five dimensions of the scale to two dimensions,with 11 variables remaining out of 28 variables.From the results of this survey,it can be concluded that the real person library reading promotion activities in Shanghai area have good achievements in public welfare,integration degree and complementarity,but there are also some shortcomings,such as homogenization of activities,poor ability to explore publicity channels,single knowledge appraisal of librarians and imperfect evaluation system.Based on the results of factor analysis and the problems existing in the activities,this paper puts forward optimization measures from three aspects: the status quo of the activities,readers' behaviors and readers' demands.That is to improve the status quo by highlighting the characteristics of activities and the "de-elitism" of librarians' knowledge judgment;Through the combination of online and offline,real book training and group discussion mode to adapt to the habits of readers;By paying attention to ethical norms,combining the use of We Chat "So Lo Mo" function,and establishing the evaluation system of characteristic collection resources and multiple assessment factors,the readers' needs can be met.