Analysis Of Interactive Design Of Cultural And Creative Experience Mini Program

In the cultural power and informatization environment,consumers have accepted the new consumption view and consumption experience.Using the characteristics and advantages of small programs,interactive design experience is innovated,interactive design of cultural creative products is explored.Through design innovation and optimization,and the tap of technological potential,user needs are better met.In this paper,the whole process of small program design is analyzed from the user's needs,interactive design,sensory and emotional design,combined with the author's creation of the cultural creative experience small program called “Tao Wish”.A complete set of process is planned,designed and made,in order to explore new interactive experiences that integrate services,experiences,and shopping through creation practice.Therefore the "one-way","low interaction" and "poor stickiness" problems of online shopping are solved,and the three principles of interactive design,which are "easy to use"," participation " and "interaction",are achieved.While satisfying the pleasure of users' design experience,craftsmanship and cultural background are illustrated.The obligations and responsibilities of the exhibition hall are fully fulfilled.Cultural propaganda become more active and the essence of culture is passed on and on.This new way of cultural consumption adds interest to the cultural consumption service and enriches the connotation of shopping.Therefore a perfect sense of participation is brought to users,the quality and level of service is better improved,and the development of cultural creative products are provided with more ideas.