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The Financial News Production In Media Public Relationship

Posted on:2011-02-07Degree:MasterType:Thesis
Country:ChinaCandidate:Q HuangFull Text:PDF
GTID:2178360305973258Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
This dissertation uses China Business News as a study case with a review of its development and complicated practice. And attempting to investigate, from an angle of industrial economy news center, the interaction between news production and media public relationship. Through this study, the writer attempts to reveal the real yet complicated news production practice and power regulation traits behind magnificent narration and simplified generalization, and to provide the readers, therefore as a result, a telling and typical live case for appreciating connection between news production and market control, media system and social system.The dissertation studies the industrial economy news center, implementing anthropologic methodologies such as field study and in-depth interview. Logically, it includes two parts:thick description and application of research methods. Therefore, on the basis of detailed description of complicated news production practice of China Business News, abstract yet appropriate theoretic interpretation is provided. This paper first presents the core question, theoretical framework, significance and research methods, and then made a theoretical description of news production research results while explains the key words. Then the writer recalls two revisions and the editing process of the industrial economic news center about "China Business News ".The key focus of this article is to explore the media public relations'effect on the financial news production. From all aspects of news production, the writer studies public relations news, and from the fundamentals of the financial news reports to look for the meeting point of the media public relations. The controls on news production process are the focus. By studying the news production process, it can be found with the PR company "conspiracy"of some of the reasons. The writer firmly around the media public relations and the news production, uses a large number of public relations cases to reveal the control which existences of the outside of the "market" news production on the media. The cases, have the typical senses. These cases are also true, have personally experiences. The writer believes that the relationship between media PR and journalist are very complex and also very subtle. Both need each other, and also have common interests. But how to handle the relationship between each other, is also a test for journalist.Finally, the writer discusses the impact of media public relations on the financial news production. Then raises questions about the authenticity of news and the newspaper profession of the journalist. Reading through the newspaper boss, a true reflection of the newspaper profession within the current financial problems faced by the newspaper are concerned. Also is the settlement of conflicting information. Financial newspaper market is not public relation companies, but the newspaper's readers. Only by adhering to the concept of good professional news operation, financial newspapers could hold the voice when face the public relations companies. However, the road doesn't depend on the public relations firms is, to improve professional knowledge and competence.On this basis, the writer summaries the relationship between the journalist and the public staff in general, and to draw her own conclusions:media public relations on the financial news influences are direct to journalist and newspaper-leader, rather than editor and the middle.
Keywords/Search Tags:Media public relation, News production, Financial economic news
PDF Full Text Request
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