Research On The Precise Distribution Strategy Of Information Flow Content In The Era Of Big Data

The maturity of big data technology has greatly changed people's lifestyles,and the overflow of information in daily production and life has brought unprecedented knowledge challenges.The coverage of mobile news applications has greatly increased,and the field of information flow content distribution is paying more attention to the driving effects of technological changes.Continuously satisfying users' personalized information needs and enriching users' news and information experience has become an important topic in news dissemination.How to strengthen the precise distribution of information flow content in the era of big data has become the meaning of the question.After clarifying the research background and significance,this article grasps the current research status of relevant topics from multiple perspectives at home and abroad,and conducts research with the combined application of multiple methods such as literature research,case research,text analysis,and questionnaire survey.In this article,Laswell's "5W" model is used as the theoretical framework,and the Toutiao network general information platform is used as a case.It points out that the implementation of the accurate distribution of information flow content in the era of big data has the characteristics of professionalism,project-oriented,and fusion,and confirms that today After Toutiao's information flow content sample,through text analysis,the content subject of the accurate distribution of information flow content in the big data era and the characteristics of content presentation are discussed,and it is believed that the accurate distribution of Toutiao information flow content has the advantages of building a main platform,developing a mobile terminal,Strengthen channel characteristics such as column segmentation.Through the questionnaire survey,we learned about the characteristics of the basic information,usage behavior,and motivation of the communication recipients who accurately distributed the content of the Toutiao Information Stream,and explored the accurate distribution of the content of the Toutiao Information Stream from the three levels of cognition,emotional attitude and action.Spread the effect.Based on the theory of use and satisfaction,we put forward feasible strategies for content selection,content management,and accurate distribution of content selection,content management,and precise distribution of the information flow content of Toutiao,which can provide a direct reference for the current network information platform to face users' accurate distribution of information flow content.Optimization method.