The Dissemination And Optimization Strategy Of Domestic Slow Variety Shows

In the past two years,slow variety shows have developed rapidly as a new form of variety shows,occupying a major market share,and having an important and far-reaching impact on the development of the variety show market.However,in the process of slow variety show development,many problems were gradually exposed,which led to the weak development in the later stage.Therefore,based on a comprehensive analysis of the status quo of slow variety shows,discovering its main problems and finding optimization strategies are the focus of this article.The rise and development of slow variety shows rely on changes in the surrounding media environment and changes in audience needs.While the new media provides mass information to the audience,it has also led to the flood of information.For the general public who lacks the ability to identify information,this will undoubtedly become a burden,and it may also develop an impetuous mentality and thinking.Inertia,making it difficult for the audience to read in depth.Especially in the youth group,this phenomenon is particularly obvious.Facing the huge pressure of study and life in the fast-paced era,the general social anxiety gave birth to people's fascination for "slow life".TV variety shows began to focus on the theme of slow life,so slow variety shows came into being.This article takes the slow variety show as the research content,and takes the first domestic representative slow variety show "Longing Life" as the research object.Based on the audience's perspective,the topic is studied through questionnaire survey and in-depth interviews,and the analysis of "Yearing The dissemination status and problems of "Life" programs seek ideas and references for the development of domestic slow variety shows,and propose corresponding strategies for the current main problems of slow variety shows.The full text is divided into four parts.The first part introduces the development background and current situation of slow variety shows.First,analyze the development background of slow variety shows from the three levels of market environment,traditional culture and social psychological appeal,and explain the reasons for the emergence of slow variety shows.Secondly,it introduces the development history of slow variety shows,including the four stages of development,explosive growth,cold ratings,and transformational development.The analysis of the four stages of the development process is supplemented by relevant ratings data as the basis for classification.Finally,summarize the main types of domestic slow variety shows and introduce the program "Longing for Life",the object of the case study,and analyze its program characteristics.The second part is to conduct questionnaire surveys and in-depth interviews with the audience of the slow variety show "Longing for Life" to analyze the audience's social structure characteristics,media contact behavior,demand satisfaction and the program's influence on audience behavior.In the evaluation of the program,a matrix scale is set up from different perspectives such as program authenticity,content production,advertisement placement,guest selection,and post-editing.Through the audience's attitude evaluation of the program,it is found that the program has problems in the process of dissemination.The third part,combined with the relevant data of the second part of the questionnaire survey and in-depth interview results,summarizes the main problems faced by the "Longing Life" program,and conducts in-depth analysis.In the fourth part,based on the analysis of the significant problems in the third part of the program "Longing for Life",it proposes an optimization strategy suitable for my country's national conditions from the program content plot,characters and guests,advertising settings,and communication channels,in order to help the country slow down.The future development of variety shows provides some new enlightenment.