Research On The Female Image Construction Of Douyin In Shandong People's Broadcasting Station

With the popularity of mobile terminals,short video has become the center of Internet development,profoundly changing people's reading habits and information reception.In recent years,Tik Tok has developed rapidly,with an increasing number of users and a wider range of influence.It has become an important communication channel for modern media.Under the trend of media convergence,provincial media actively explore new communication methods and expand their communication scope and influence with the help of Tik Tok.Short videos are vivid,intuitive and highly participatory,making the media images of women more three-dimensional in front of the audience.However,due to the drive of traffic,the media has a certain bias in the construction of female images.By means of content analysis and in-depth interview,this paper takes Tik Tok of Shandong People's Broadcasting Station as an example to analyze short videos about female images released by the media and collect opinions of Tik Tok account operators through interviews.First,this paper briefly introduces the rise of Tik Tok,a short video platform and media,and then summarizes the establishment and development of Shandong People's Broadcasting Station's Tik Tok.Secondly,based on the collected samples of short video analysis,after the media trill,construct the main female image is divided into the following five categories: "the weak" emotional whirlpool image,clumsy and ignorant low "wise man" image,lack of literacy "clown" image,warm "man" image,love life "personality" of the image.Thirdly,through interviews with the operators of Tik Tok accounts,this paper analyzes the construction process,construction content and construction methods of female images in Tik Tok accounts.Finally,based on the previous research results,this paper summarizes three problems existing in the construction of female images by media Tik Tok,namely,labeling,one-sided and objectification,and proposes that these problems are closely related to the consolidation of female stereotypes by patriarchal culture,the market operation under the influence of consumerism,and the lack of female self-awareness.In order to construct the media image of women objectively,the media should insist on reflecting the real female image comprehensively and use the female perspective to present the female image,while the female group should make a positive voice to reshape the image.