Research On Media Use And Satisfaction Of Rural Different Groups

Based on rural farmers in guizhou province as the research object,based on the theory of grounded theory and use and satisfaction,using quantitative analysis and qualitative research methods,from different medium of farmer group difference,the difference of information demand,information demand content differences and media influence on information needs four aspects of guizhou province rural medium of diverse groups and meet the conditions for research.Firstly,based on diachronic data,the differences and trends of media use among different peasant households were analyzed.Secondly,qualitative and quantitative analysis methods are used to explore the difference of information needs of different peasant households.Thirdly,cross-analysis method is used to analyze the satisfaction degree of information needs of different peasant households.The fourth part elaborates the influence analysis of media use on information demand satisfaction;Finally,the paper puts forward the development strategy of media use and satisfaction of rural groups.The innovation of this paper lies in the innovation of topic selection and research.Based on the accumulated questionnaire survey data of ten years and the idea of classification,this paper adopts the combination of cluster analysis and comparative analysis to study the differences of farmers' use and satisfaction of information media.It is found that the satisfaction degree of different peasant households on information acquisition is low.Insufficient use of information media leads to a decline in the quality of information acquisition;There is still a big gap between network information media and cities.