Ningxia Rural Area Information Dissemination Empirical Study

Study on information dissemination in rural areas is relatively late start at home, just some sporadic research scholars, until recent years, especially with the construction of the "new village" proposed policy, research and information dissemination in rural areas started to re-enter the field of vision. At present, there are many scholars on the dissemination of information on rural development in rural areas has made in the role of research, and have the results announced, they think that the dissemination of information to local development in rural areas play a very important role.Region of Ningxia as domestic development at a low level, it needs to draw the attention of the industry information development and status of information dissemination also need to be understood in the industry.This to Ningxia in pengyang County for cases, by Held investigation, and in-depth interview and questionnaire investigation phase combination of way. on rural area information spread media do empirical research, investigation indicates that:Ningxia rural area TV of coverage effect comparison clear, and broadcast, and network, of cover also to be strengthening:in rural area, most by all has of media for TV. on newspaper and network of contact is very less, broadcast almost became "disappeared":past traditional of accept information of "public area" and "hotshots" This role was gradually being replaced by the media, media, especiallv television has become the main way of rural audience was informed that information. At the same time information on audience behavior in rural areas is gradually increased, they want to through the media get information associated with the life and want the information for your own use. so as to improve their economic standard of living.