From Departure To Return: A Study On The Influence Of County-level Financial Media On Migrants

The study on the influence of county-level media convergence on migrant population is the process of gradually focusing from whole to part,staring from the macro level to thinking and understanding at the meso level,and then to analysis at the micro level.During pre-survey,emphasis was put on the mechanism of media influence at county level so as to investigate whether the county-level media really exert its media influence for the integration,transformation and development of media.What are the results achieved and the views and attitudes of county users towards county-level media convergence?Through pre-survey,the researchers found that the migrants who went out from the county had a better overall impression of the local county-level media convergence and higher level of satisfaction than the people living in the county,which causes the author's attention and research interest——Why are the migrants more satisfied with the county-level media convergence?What needs does the county-level media convergence meet?What is the impact of county-level media convergence on them?For migrants,how does county-level media convergence exist?What are the factors that link the two?Therefore,the author will focus the study on one who lives away from one's native country.From the user's point of view,focusing on the influence of county media on the migrant population,this paper carries out a series of discussions and discussions.With methods of questionnaire and in-depth interviews and in-depth interviews,based on early pre-study on the influence of county-level media convergence,this paper first studies the overall impact of county-level media convergence on the use behaviour of migrant people through the form of questionnaire survey.And then through in-depth interviews,it further grasp the county-level media convergence by connecting the effect from migrant population on it.As the spiritual bond and ideal intermediary between the migrants and their hometown,the county-level media convergence constructs the "mobile home" in the mobile cyberspace.In the process of transmitting social information and creating the symbolic meaning of this article,media convergence enables them to obtain timely and up-to-date information on their hometown,close the emotional distance between the mobile individual and his hometown,and enhance their identity as members of the county community.Besides,media convergence can re-discovery their subjective status,awaken the local memory of their family,and keep them warm connection to their home country.By participating in the interaction of the online regional cultural community,the fragmented and discrete individuals return to the"place " that they were familiar with,which deepen their spatial identity to the county society.The author further analyzes the rise of mobile Internet.Mobile phones have become an important channel for migrants to get information of home.Information needs and emotional demands of the migrants themselves for the county-level media convergence are helpful to realize the connection between the county-level media convergence and migrant population ".Meanwhile,this paper finds that the county-level media convergence does not pay much attention to the migrant population in the process of information dissemination,and does not integrate them into its own communications framework.As a result,there are gaps and speech"failure"in the process of "connecting" the migrant population.This also reflects the role of the county-level media convergence in the cultural structure of the county society and what the target user group has not yet clear understanding about self-image orientation and target user group.Aiming at this issue,the author believes that the current county-level media convergence should change their communication path with a development vision that "based on county" and "over county ",to break the limits of thinking brought about by real geographic space in the unbounded mobile cyberspace.Its own role in the social and cultural structure of the county should be re-thought.Digging into the fine life of the ordinary people in the county society,it is also necessary to define its own positioning and target users in the over-regional vision.Reconnecting"mobile" atomized and discrete individuals,the emotional strength of social members is condensed in the process of transmitting regional cultural value to form an online community of regional cultural communities,to enhance the self-emotional belonging of displaced people to local society so that people can return to the regional social space from psychological and spiritual level.