Analysis On The Development Pattern And Spreading Effect Of Network Popular Language In The View Of Subculture

Language is a reflection of social change and the spirit of the times, the network generated buzzwords in the Internet era, relying on network technology, has become the new social context of a "social dialect." Network of buzzwords to simple, colloquial, humorous, rich features extend justice sought by Internet users, but it is not normative, vulgar to some extent undermined the Chinese language system, this particular system is controversial language.In this paper, sub-cultural perspective as the starting point of this network analysis network buzzwords new era of subcultures like state. By 2009 to 2014 sample 82 network buzzwords analysis, explore the development trend in recent years, network buzzwords, and in particular the creation and dissemination process, relations with the mainstream culture and social reality. From the network buzzwords classification, drawn, and social aspects as well as hotspots correlation reflects the emotional tendencies, analyze its characteristics subculture. Network buzzwords form as a subculture, its generation and propagation processes require specific social context in research, its formation process in the network technical support, youth subcultures and isomorphic divergent social psychology, online and offline under the joint action, network media and traditional media, such as the complex interaction of factors under formation.In recent developments, the network buzzwords showing close contact with real life, on the one hand, users become relieve the pressure, vent emotions "release valve"; on the other hand, network buzzwords in a relatively "soft" way the achievements of netizens new channels of political participation and expression of discourse. However, due to marginal subcultures features in competition for the right to speak and express their views, the network buzzwords still has its limitations, metaphor, irony caused a vague way of expression; its vulgar language, aesthetic alienation, pan-entertainment and other trend still needs some specifications and guidance. Overall, the network buzzwords form as a subculture, social and cultural development in the mainstream of a "noise" to the resistance characteristics of the feedback of social problems, to the contrary by subcultures form the mainstream of society, in favor of self-society adaptation and problem solving.