An Analysis On The Developments And Trends Of Network TV In China

As a new media force rises suddenly recent years, the influence scope of the network television is wider than ever before. In the process of development, the Network Television of China develop from simple network video to network television, then to the station of network TV which was based on the Traditional TV stations.Under the new policy support and the integration of Telecom network, broadcast television network and Internet, it will get more and more attentions from government, entertainment, education and other areas of social life. As the country put forward to accelerate the pace of integration of three-networks nowadays, the author still firmly believe the network television industry with difficulties will have a optimistic prospect. Only with positioning accurately, a good grasp of choosing the right business models in the existing policy conditions, and choosing a good content and quality of network television programs, Network TV can be possible to have continuous development, progress and success in the increasingly fierce competition of the market. By comparing Similarities and differences between "national team" and "private team", that the former team was established by relying on traditional media and the latter from the folk capital, the article analysis the present situation and characteristics of the Chinese network TV industry, and various unfavorable factors in the process of its development to provide some useful help to the specific practice of network TV.