Civilization: Research On Short Video Communication Of City Image

In recent years,with the continuous improvement of the mobile network environment and the popularization of mobile smart terminals,mobile short videos are being favored by more and more people,and many people have started using short videos to record and share daily life.Compared with other content carriers,short videos are more expressive,disseminating and persuasive.McLuhan once said that "the media is the message." In this era of technological empowerment,the emergence of mobile short videos has become one of the important signs that ordinary people can gain more voice.For the dissemination of urban image,the short video changed the situation of the official definition of the city image in the past,released the creative vitality of the public,made the public gradually become the definer of the city image,and the city image became richer.The image of the city has become closer to real life.Therefore,studying the content of the city image created by ordinary people and the emotional meaning behind it has practical significance.This article takes the image of the city in the short video created by the public as the research object,and borrows analytical theories such as the Pierce ternary symbol system.Through text analysis,participatory practice and other research methods,this article aims to explore the production method and dissemination of the city image in the short video The symbolic meaning behind the path and its image content,and always take the city image under the official media as the contrast object.On this basis,the significance of public participation in the dissemination of urban image is further explored,so as to promote the more vivid and three-dimensional dissemination of urban image.This article mainly explains from the following four aspects.The first chapter mainly starts with the batch of "Internet Red Cities" created by the current short videos,analyzes the profile of the Internet red cities in the current short videos,and classifies the city image content based on this.At the end of this chapter,we explore the advantages of short videos as the hottest social platform at present,which are suitable for user habits,real-time publishing,and setting up a special participation mechanism for urban image dissemination.Compared with the city image promotional videos,the folk features of the city image dissemination on the short video are the participation of the creative subject,the highlights of the city life,and the seriousness and fun of the video atmosphere.The third chapter mainly discusses the strategy of visual persuasion of the city image in the short video.It mainly expounds from the two aspects of image strategy and narrative strategy,and uses Pierce's ternary symbol system to analyze and research some of the city symbols adopted by the public.The fourth chapter mainly analyzes the significance of urbanizing the image of the city through short videos: at the same time as releasing the creative energy of the masses,it also strengthens the public's identity and meets the needs of emotional communication and interaction.At the same time,the image of the city is once again realized From the perspective of the right to speak,it broke the monopoly of the city's image by the official media and realized the positive interaction between the government and the people.